By: Michelle Schubnel There are two big reasons why “coaching doesn’t sell.” Reason #1: The majority of people don’t really know what coaching is. It’s hard to sell something if your prospects don’t understand what that thing is. Reason #2: Even if your prospects do understand what coaching is, if you are focusing on marketing and selling coaching, you’re focusing on the wrong thing. You see, most people don’t really want coaching… But they do want solutions to their problems. Understanding this distinction and implementing it in your marketing and client enrollment process is critical for the success of your … Continue reading »