One of my clients recently asked me if she should offer a guarantee on her 1-1 coaching services. Great question. When I work with coaches who offer information products or group coaching programs I definitely recommend offering a guarantee. It’s smart business and standard practice to take away the risk for the potential customer of your product or program. With 1-1 coaching it’s a little more tricky… If you offer a guarantee during the enrollment process for your 1-1 coaching there are PROs and CONs… PROs => Your guarantee can help people who might not otherwise sign up for your … Continue reading »

In the beginning of a new year people naturally focus on making a fresh start, setting important goals and going for the things they most want to achieve. That’s why January and February are two of the best months to attract and secure new coaching clients. I call this “The New Year Effect.” To best leverage The New Year Effect you’ll want to start planning and implementing your marketing strategies NOW! What specific marketing activities will you implement to leverage The New Year Effect and sign up as many new clients as you want in January and February? Here are … Continue reading »

Speaking to small associations for free is one of the best ways to grow your coaching business. Are you using this strategy? Would you be interested in learning how to sell an average of $7,500 of your coaching services per talk to small audiences of about 30 people? Join me for a special free teleseminar this week where my dear friend and former business partner, Michael Charest, will show you how! Michael is the go-to-guy if you want to learn the art and science of enrolling lots of new coaching clients from speaking. So I’m thrilled that he agreed to … Continue reading »