How many of your subscribers open the emails you send? Many coaches new to email marketing — even those who’ve been at it for a while — get discouraged when they look at the measurement called “open rate.” Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send? Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know. Your open rate isn’t really your open … Continue reading »

  Have you ever sent an email to your subscribers and gotten little or no response?  I have – and not only is it a bummer, it really hurts your business. If your readers don’t open your emails, it’s hard to get them to sign up for your coaching or register for your programs. On the other hand, powerful, HOT subject lines compel your readers to open, read and more readily act  on what’s inside. You attract more attention and your business grows. Bottom Line: Your subject lines can make the difference between struggling to get clients and   thriving … Continue reading »

Want to know the KEY ingredient for achieving financial security in your coaching business? It’s your email list. Unfortunately TOO FEW coaches get this and take it seriously. A large and responsive following of subscribers will give you a never-ending flow of clients and customers. Your email list IS your financial security. But to get these results, you need to build a big list of your ideal clients… And then take really good care of your subscribers so they stay on your list and become lifetime fans. Come learn the secrets to building (and keeping) a profitable email list at … Continue reading »