Naming Your Client Enrollment Session
I have a quick question for you.
What do you call your client enrollment session/consultation?
For example, do you call it a:
=> Free Session
=> Complimentary Session
=> Free Coaching Session
=> Complimentary Coaching Consultation
=> No-Cost Initial Consultation
=> Strategy Session
=> Breakthrough Session
=> Discovery Session
Do you give it an enticing name based on the main outcome or result your ideal client desires?
Such as:
=> Career Jump-Start Session
=> Client Attraction Strategy Session
=> Fitness Breakthrough Session
=> Peaceful Divorce Strategy Session
=> Leadership Breakthrough Session
=> Relationship Revitalization Session
=> Effective Executive Strategy Session
Share your thoughts by leaving a comment below.
You see, the name of your client enrollment process impacts:
- How you position the session
- How you market the session
- How people perceive the session
- Who signs up
- How many people sign up
- What people expect from the session
- How you conduct the session
For example, let’s look at some of the commonly used words:
Free catches the eye and is short and easy-to-say, but can trigger spam filters and can lessen the perceived value.
Complimentary gives a professional feel, but is a mouthful to say.
No-Cost has two negative words, no and cost!
Session sounds like something you regularly do with clients.
Consultation implies a meeting for an evaluation, recommendation and likely some type of decision.
The words Strategy and Breakthrough are powerful.
Giving your session an enticing outcome-based name speaks directly to your target market and captures their interest.
So, what do you call it?
Share your opinion and join the conversation by leaving a comment below.
Thanks! I really look forward to reading what you have to say.
COMMENT:
I call it a Discovery Session. We ‘discover’ whether or not we are right for each other, and if so, we then ‘discover’ which package or program is the right one.
I use this in 2 businesses: my massage therapy practice
and my marketing system for holistic practitioners.
I have tried working with several titles and am leaning toward ” Breakthrough School Wide Motivational Reading Program Strategy Session”: My nich is school administrators, Media Specialist (librarians) and teachers who are struggling with motivating students to read for pleasure.
Earl, I just read your post and thought I’d offer some food for thought. What if you simplified it and focused on what the administrators want… something like “Readers Revolution Strategy Session” or “Rocking Readers Strategy Session” or “Motivated Reader Revolution”? (P.s. Sounds like something they’d likely pay for…)
I’m using a different strategy -
My groups are “by invitation only” so this gives additional perceived value to the program. The application consists of a written online questionnaire, followed by a telephone interview. If it seems like a good fit, the person applying is invited for a minimum of 3 months at an introductory rate.
Since this is brand new – I’ll have to let you know how it works out.
I call it Free Coaching Breakthrough Session.
Oh and I either say it’s complimentary or no cost. I’m not sure how else to explain that they don’t have to pay for it. But if anyone has a better way of saying it then I am open to suggestions :)
I call mine the ‘Road to Recovery Stategy Session’ and I work with women between 40-60 yrs who are experiencing a relationship break-up or marital separation, or who are going through divorce
Discovery Session
The table of contents session. (We write an instruction manual for their child.)
I call it a “strategy session” — I think it sets expectations just right.
Complimentary Coaching
I am calling it a “Free Introductory Consultation”.
I haven’t thought of calling it anything else. I will think about that.
I used to call it a Free Strategy Session. Now that I am a lot more busy and my practice is pretty full (thanks to C&GR!) I call it an Free Initial Consultation since I only want to meet with people who are already interested in learning more about coaching with me. Since I’ve changed the name I get less inquiries from my website, but the conversation rate is higher.