One of my clients recently asked me if she should offer a guarantee on her 1-1 coaching services. Great question. When I work with coaches who offer information products or group coaching programs I definitely recommend offering a guarantee. It’s smart business and standard practice to take away the risk for the potential customer of your product or program. With 1-1 coaching it’s a little more tricky… If you offer a guarantee during the enrollment process for your 1-1 coaching there are PROs and CONs… PROs => Your guarantee can help people who might not otherwise sign up for your … Continue reading »

If you’re like most coaches, you entered the profession because you love to help people, have a gift to share and want to make the world a better place. However, noble reasons alone will not sustain your coaching business. You need a coaching method that gets results and a systematic way to bring in new clients. That’s why I’m excited to introduce you to my good friend Coach Gary Henson. Coach Gary has been coaching businesses and people for 25 years and he knows what it takes to start and build a successful coaching practice. Coach Gary just released a … Continue reading »

In the beginning of a new year people naturally focus on making a fresh start, setting important goals and going for the things they most want to achieve. That’s why January and February are two of the best months to attract and secure new coaching clients. I call this “The New Year Effect.” To best leverage The New Year Effect you’ll want to start planning and implementing your marketing strategies NOW! What specific marketing activities will you implement to leverage The New Year Effect and sign up as many new clients as you want in January and February? Here are … Continue reading »