Do you position yourself as an expert, as the go-to person for who you coach, what you coach on or how you coach? I sure hope you answered “Yes,” or at least, “I’m just starting out and am on the mastery path to achieve expertise,” because expert positioning is key to your business success. And after more than a decade of helping coaches build successful and profitable coaching businesses, this is one of the BIG areas where I see a lot of people get all tripped up. (BTW, this is top of mind for me because this weekend I am … Continue reading »

Ah, a question that doesn’t always have an easy answer. What do you call yourself?I’d love to know. Use the survey tool to the left or post a comment below. Do you use one of the “standard” titles? life coach business coach executive coach corporate coach professional coach Do you incorporate your niche or specialty? career coach relationship coach transition coach creativity coach leadership coach team-building coach ADD/ADHD coach Do you reference your training? co-active coach dream coach integrative coach Are you California woo-woo?(I live in the San Francisco Bay Area so I can say that, right?) achievement coach empowerment … Continue reading »