I can’t believe I actually got my 2013 laminated wall calendar and 2013 monthly desktop planner today – in November – instead of procrastinating and waiting until January. Woot! Do you have the planning tools you need to map out your business year? I was not always this organized! (In fact it’s kind of shocking that I’ve achieved the level of success I have despite doing so many things wrong!) But finally after a lot of headache and struggle I now realize the importance and value of planning out my business activities and I’m finally doing it. Start by identifying … Continue reading »

How many of your subscribers open the emails you send? Many coaches new to email marketing — even those who’ve been at it for a while — get discouraged when they look at the measurement called “open rate.” Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send? Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know. Your open rate isn’t really your open … Continue reading »

  Have you ever sent an email to your subscribers and gotten little or no response?  I have – and not only is it a bummer, it really hurts your business. If your readers don’t open your emails, it’s hard to get them to sign up for your coaching or register for your programs. On the other hand, powerful, HOT subject lines compel your readers to open, read and more readily act  on what’s inside. You attract more attention and your business grows. Bottom Line: Your subject lines can make the difference between struggling to get clients and   thriving … Continue reading »