Have you identified your coaching niche and target market? It seems there is a lot of confusion in the coaching community about whether or not a coach should have a niche. And as one of the C&GR Associate Coaches, I want to put the record straight, and give you a few tips too! Ultimately what any coach wants, and I hope I’m speaking for you, is to help as many clients as possible and have a thriving practice. Am I right? Here is the truth: Whether you call it your target market, niche or ideal client, the reality is that … Continue reading »

Are you familiar with Zappos.com? Zappos.com is the world’s largest online shoe store – I’m a huge fan. This amazing company has achieved great success (including being bought by Amazon.com for $1.2 billion) by focusing on superior customer service and company culture/core values. Well, last week I was in Las Vegas attending the awesome JV Networking Summit and as part of the event we took the Zappos Tour at their corporate headquarters. The tour was fascinating. I highly recommend it the next time you’re in Vegas. It’s super fun, interesting and free. Anyway, one of the fun facts we learned … Continue reading »