How many of your subscribers open the emails you send? Many coaches new to email marketing — even those who’ve been at it for a while — get discouraged when they look at the measurement called “open rate.” Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send? Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know. Your open rate isn’t really your open … Continue reading »