Let’s start off with some marketing basics. As a coach, your marketing will be most effective when you focus on educating and providing value. This is exactly what the Two-Step Marketing Approach does. A big mistake coaches make is that they try to sell their services and enroll new clients too soon. It’s like asking someone to marry you after the first date. While there are occasions when this does work, you’re much more likely to get a YES after a courtship period when you’ve really gotten to know each other. The Two-Step Marketing Approach is how you court potential … Continue reading »

Are you looking for a better way to schedule coaching appointments with clients or complimentary consultations with prospects? I recently learned about TimeDriver.com – an online scheduling tool that links with Google Calendars or Outlook. I’ve found it to be very user-friendly and it’s definitely taken the headache out of setting up appointments. The fee is only $29/year and they have a 90 day free trial.

Resize Your Image is an online tool that makes it easy to resize photos. Really helpful if you use photos in your newsletter or on your website or blog. Check it out!