Coach & Grow R.I.C.H. Academy – Open Enrollment

Learn and implement the proven, step-by-step Coach & Grow R.I.C.H. Client Attraction and Enrollment System that has helped thousands of coaches worldwide grow their coaching business!

Michelle Schubnel

Michelle Schubnel
President & Head Coach

Dear Coach:

Are you excited to build a thriving, rewarding and profitable coaching business, but you’re not sure of the exact steps to take?

Do you struggle to attract and sign up ideal coaching clients? (The kind who pay you well and really value what you offer.)

Do you sometimes find yourself doubting whether you can earn a good living as a coach doing the work you love?

Well, you’re in the right place and Coach & Grow R.I.C.H. can help!

C&GR Academy = Your Roadmap for Success

At Coach & Grow R.I.C.H. Academy you learn step-by-step, exactly what you need to do to attract great clients and build a thriving, rewarding and profitable coaching business.

You see, a lot of coaches struggle to get clients. Perhaps you can relate to this.

I bet that you are a gifted coach. That you have the skills, knowledge and experience necessary to profoundly impact the lives or businesses of your clients.

The thing is, your success has surprisingly little to do with how good of a coach you are. Instead…

Your success depends on your ability to sell and market your coaching.

You Can Learn What You Need To Know

The good news is, you can learn exactly what to do to build a successful coaching business and how to do it.

Now, I do want to be clear with you—I am not a miracle worker, guru or magician. You have to do the work!

And when you follow the proven, step-by-step Coach & Grow R.I.C.H. system, you will attract more clients. You will help more people. You can create the business you have always wanted and earn a great living doing what you love.

My coaching business was essentially just an idea before I learned the Coach & Grow RICH system. I found the entire program to be valuable because it is a comprehensive system that shows exactly how all the pieces to building a successful coaching business fit together. Before I learned the system, I didn’t have any clients. Right after I learned it, I signed my first client at $250 a month. Then shortly after, my next client at $350 a month. My business continued to grow from there. The Coach & Grow R.I.C.H. system gave me a fantastic foundation to build my coaching business on.

Jen Kunkel

Life Coach

A big part of my success stems directly from taking the Coach & Grow R.I.C.H. course. During the program I founded the concept of a ‘World Changing Business.’ It has since become a great brand and the foundation for everything I am doing now. Thank you!

Coco Fossland

World Changing Business

Thanks to you, your coaching and your program my business is doing great. I’m very specific and I’m very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!

Lisbeth Bender

Golf & Business Coaching, Denmark

I’ve just completed the C&GR program and have $55,000 of new committed coaching revenue. With Coach & Grow R.I.C.H., I’m convinced that this is only the beginning of more success. Now I need more coaches on my team thanks to Michelle and the C&GR business-building program.

Ben Stewart

President FastForward Companies, Inc.

How Coach & Grow R.I.C.H. Academy Works

When you enroll in C&GR Academy you’ll get access to our interactive online learning environment.

That’s where you access the training and materials, including comprehensive written workbooks, helpful videos, in-depth audio trainings and more that walk you through the Coach & Grow R.I.C.H. Client Attraction and Enrollment system… guiding you every step of the way.

Plus you receive a wide variety of helpful worksheets, scripts, templates, checklists and more that make it easy for you to start taking action fast.

What You’ll Be Able To Do With The C&GR System

Here are just some of the things you will be able to do when you learn and implement the C&GR system:

  • Skyrocket your success mindset, confidence and commitment.
  • Identify your ideal and lucrative target market and coaching niche.
  • Be able to answer the question, “What do you do?” so that people are intrigued and want to learn more.
  • Create your signature coaching system so that your ideal clients are drawn to work with you.
  • Price and package your coaching to attract more clients while you maximize and stabilize your income.
  • Follow a proven step-by-step process for conducting client enrollment sessions so you consistently sign up lots more clients.
  • Effectively handle virtually any sales objection by using your coaching skills.
  • Confidently reach out to potential clients.
  • Create your client attracting marketing machine based on what you most enjoy doing.
  • Develop your online lead generation system so you have a consistent flow of new potential clients.
  • Stop spinning your wheels and instead take strategic action that delivers real results fast.
  • Plus much, much more!

The Coach & Grow R.I.C.H. System Can Work For You Too…

I know, because the C&GR system has worked for thousands of other coaches around the world, including:

NEW COACHES who want to significantly shorten their learning curve by getting the marketing and sales skills necessary to grow their business quickly.

EXPERIENCED COACHES who are tired of struggling and ready to start getting real results… You’re a great coach and it’s time to get the sales and marketing dialed in so you can maintain a roster of clients who love coaching with you and pay you well for your services.

COACHES IN TRAINING who want to lay a solid business foundation by learning a proven, step-by-step client attraction and enrollment system… so when you make the leap and launch your business you’ll have the key elements in place so you can hit the ground running!


My business is going great! I filled my practice and am a featured speaker at a national conference. This program works!

Laurie Dupar, MSN, RN, CPCC

ACC Coaching for ADHD

I love the C&GR system and have benefited so much from it! I have done 2 comp session ‘the C&GR way’ and now have 2 new paying clients! My previous comp sessions before C&GR didn’t result in paying clients because I didn’t know how to ask for the business. This system works! The information on mastering the complimentary session is worth the price by itself. You get more than what you pay for when you take the Coach & Grow R.I.C.H. program.

Carrie Hoffman

Relationship Coach & Speaker

I can’t recommend Coach & Grow R.I.C.H. highly enough! It offers a clear, infallible blueprint for coaches interested in building a successful practice. When I participated in the program, I doubled the number of my clients I coached, created my first website and launched my ezine—all within 8 weeks! I’ve also improved my conversion rate of comp sessions from about 30% to more like 85%! The tools, structure and information you’ll get is invaluable!

Carolyn Ellis

Certified Master Integrative Coach

The C&GR program has transformed my business. I studied the C&GR course on how to create a coaching program and developed my own program, called ‘The Personal Fulfillment Program.’ I sent out an announcement to everyone I knew, as recommended in the Grassroots Marketing class. Within 8 weeks I enrolled a total of 16 new clients for my group and my 1-1 practice. There are gems of wisdom and advice in every C&GR class. Thanks so much! I could not have done it without you.

Alisa Garber, M.Ed., PCC, CPCC

Certified Professional Coach

C&GR’s ‘heart-felt, business’ philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!

Chere Bork

Speaker, Coach & Life Balance Enthusiast

Why C&GR Academy Is So Effective…

C&GR Academy makes it easy for you to learn what you need to know and then implement it.

Many programs present dozens and dozens of different ideas and strategies. Instead of getting coaching clients, you get overwhelmed.

The Coach & Grow R.I.C.H. system is different. C&GR is a simple, straightforward, step-by-step process that provides the information and tools you need to get into action and get results.

And unlike so many online programs that are confusing and hard to navigate…

Coach & Grow R.I.C.H. Academy uses an easy-to-follow interactive online learning environment, making it simple for you to keep track of your progress and access whatever materials you need.

PLUS… My team and I will be keeping tabs on you :)  That’s right, this isn’t some online course where you’re just a number and have no contact with the coaching team.

Here’s What You Get When You Join Coach & Grow R.I.C.H. Academy TODAY…

The C&GR FOUNDATION COURSE – Online Training and Materials – 6 Month Access ($2,000 Value)

Strengthen Your Success Mindset: Decide, Believe, Dream
Create an inspiring vision for your coaching business and build your belief and commitment to achieve it.

Identify Your Lucrative Target Market (Your “Who”) And Niche (Your “What”)
Choose your lucrative and rewarding target market and niche so you coach ideal clients who pay you well.

Determine Your “How” and Create Your Signature Coaching System
Discover how to clearly and confidently answer the question, “What do you do?” so people are intrigued and want to learn more. Create your own unique Signature Coaching System.

Pricing and Packaging for Profitability
Price and package your coaching to attract more clients and increase profitability.

Create Your Marketing Language
Develop your  clear, concise and compelling message as well as other language that will become the foundation for your marketing materials.

Earn ICF Continuing Coach Education Credits
The C&GR Academy Foundation Course has been approved by the International Coach Federation (ICF) to provide 26 hours of Continuing Coach Education Credits to coaches who successfully complete this course.


The C&GR SALES COURSE – Online Training and Materials – 6 Month Access ($2,000 Value)

Set Your Sales Goals
Set your sales goals. Understand the 4 key elements of an effective client enrollment consultation. Reserve time in your schedule.

Learn the Proven C&GR Client Enrollment Formula
Discover step-by-step exactly how to conduct an effective client enrollment consultation that makes it easy to sign up new coaching clients in a way that feels good to you and your new client.

Handle Sales Objections
Learn step-by-step how to use your coaching to handle any sales objection you may get.

Fast-Acting Client Attraction Strategy
Discover how to implement the Direct Outreach Strategy to quickly generate lots of consultations.

14 Ways to Find Potential Coaching Clients
Discover more than a dozen ways to attract potential clients who are interested in your coaching.

Track Your Results and Improve Your Conversion Ratio
Track and measure your conversion ratio. Fine-tune your actions. Improve your results.

Promotions and Special Offers
Learn how to use special offers and promotions to attract more clients. Discover ways to leverage the holidays.


The C&GR IN-PERSON MARKETING COURSE – Online Training and Materials – 6 Month Access ($2,000 Value)

Create Your Client-Attracting Marketing Machine
Learn the best practices and insider secrets on how to attract your ideal coaching clients using these tried and true in-person marketing approaches.

Grassroots Marketing
Leverage your network to get client referrals, speaking opportunities, business resources and more.

Get Clients from Networking
Understand the secrets of effective networking to grow your business vs. just wasting your time.

Get Clients from Speaking
Learn how to use speaking – the #1 most effective marketing strategy, including how to find speaking engagements, how to create and deliver an effective talk and the secrets for signing up new clients.

Form Powerful Strategic Alliances / Joint Ventures
Discover how to form powerful strategic alliances – people and organizations who can send you tons of new potential clients.

Generate More Referrals
Learn how to create a referral-based business where your existing clients happily send you new clients.


The C&GR ONLINE MARKETING COURSE – Online Training and Materials – 6 Month Access ($2,000 Value)

Develop Your Online Lead Generation System
Discover how to create your online lead generation system so you consistently attract new potential clients.

Create Your Coaching Website
Create a rocking website for your coaching business that builds credibility and makes it easy for potential clients to learn more and contact you.

Get Clients from Teleseminars & Webinars
Learn how use to use teleseminars and webinars to attract prospects and what needs to happen so you turn them into new clients.

Attract Ideal Clients via Social Media
Discover how to leverage social media to position yourself as an expert, expand your reach and attract new clients.

Email Marketing and List Building
Understand how to effectively use email marketing and grow a large and engaged email list.

Create Your Client Attracting Lead Magnet
Learn how to create a client-attracting “Lead Magnet” (free gift) so people will happily give you their name and email address.

Weekly Group Coaching and Mentoring Calls with Michelle Schubnel – 6 Month Access ($6,000 Value)

Expert Coaching and Mentoring
Get the expert guidance, accountability and support you need to gain CLARITY, stay FOCUSED and take smart, strategic and inspired ACTION!

Coaching & Mentoring Call Schedule
The C&GR Academy Coaching and Mentoring Calls are on Wednesdays at 11am Pacific. (12noon Mountain, 1pm Central, 2pm Eastern)phone icon

Can’t Attend Live?
No worries! All of the calls are recorded and available for you to download and keep.

Get Your Questions Answered
Even if you can’t attend live, you can always email your questions or anything you want coaching on and I’ll answer them for you on the call. You can also ask questions and request feedback in our private Facebook Group.

Bonus #1 – The C&GR Client Getting Challenge ($1,000 Value)

During January we run a 5 Week Client Getting Challenge that makes it easy and fun to leverage “The New Year Effect” and sign up new coaching clients.

Participating in the Challenge is an excellent way to gain serious momentum in your business by focusing on growing your coaching business FAST!

Bonus #2 – The Coaching Business Start-Up Toolkit ($497 Value)

Discover the operational, legal, financial and technology items you’ll want to address as you launch your coaching business.

Create Your Coaching Welcome Package using our sample materials, including client questionnaire, coaching agreements, corporate coaching proposal, coaching preparation form and more.

Get our recommendations on what makes for a good business card and check out dozens of helpful samples!

Bonus #3 – C&GR Academy Private Facebook Group – 6 Months Access (Priceless Value)

The private Facebook Group for C&GR Academy Members is an excellent place to ask questions, get feedback, stay inspired and motivated, share a win, get help with a challenge… Plus it’s a great way to connect with other members and more!


Are you committed to your success?

The next step is up to you.

We can help you. But you’ve got to make the decision.

If you are ready to grow your business, so you can coach and impact more people and enjoy the financial success you desire, join Coach & Grow R.I.C.H. Academy today.

Get the training, tools, support and guidance you need to attract and enroll ideal coaching clients and lay a solid foundation for the long-term success of your thriving, rewarding and profitable coaching business.

The enrollment period and the special tuition savings ends soon, so don’t delay.

We’ve helped thousands of other coaches. Now it’s your turn!

Enroll in C&GR Academy Today and SAVE 80%

Enroll in Coach & Grow R.I.C.H. Academy TODAY and Receive 6 Months Access To…

=> C&GR Academy Sales Course

=> C&GR Academy Foundation Course

=> C&GR Academy In-Person Marketing Course

=> C&GR Academy Online Marketing Course

=> Weekly Group Coaching & Mentoring Calls

=> BONUS: The C&GR Client Getting Challenge

=> BONUS: The Coaching Biz Start-Up Toolkit

=> BONUS: Private Facebook Group

TOTAL Value of Program + Bonuses = $15,497


Sign Up NOW and SAVE 80%…

Your Investment Is ONLY $1,997!

Open Enrollment and The 80% Savings Is Only Available For a Few Days… So Don’t Wait!

Choose Your Investment Option

C&GR Academy – 6 Month Enrollment
Make One Payment of $1,997

FULL PAY BONUS – Choose to make one full payment: Save $277 and Receive 1 Private Strategic Coaching/Consulting Sessions with C&GR President Michelle Schubnel ($1,000 Value)

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C&GR Academy – 6 Month Enrollment
Make 6 Installments of $379

Make your first payment today and then be billed in 30 day increments.

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Coach & Grow R.I.C.H. Academy Guarantee

100% Satisfaction Guaranteed

We are 100% committed to giving you the training, strategies, resources, tools and coaching that set you up for a successful coaching business. Our goal is to deliver what we promise and so much more.

That’s why we guarantee that the C&GR Academy Courses will show you how to sell and market your coaching services, when you do the work and implement the system.

If you go through the C&GR Academy Courses training and materials, do the program assignments, attend the group coaching and mentoring calls or listen to the recordings, take action and implement what you learn, ask for support and still don’t feel that we delivered on the promise, then you can complete the refund questionnaire during your enrollment period and we’ll promptly make arrangements to return your investment. Just one simple condition: you must actually use the program by going through the online training materials, attending the group coaching and mentoring calls (or listen to the recordings), doing the assignments and taking action to implement what you are learning in your business.


You can rest assured that this online transaction is completely secure. After your order is processed you’ll be taken to a thank you page where you’ll be able to set up your username and password and get started right away.

Don’t miss the open enrollment period and the opportunity to SAVE BIG on the C&GR Academy Tuition.  It’s time to learn and implement the steps for attracting and enrolling awesome coaching clients. Enroll today and let’s get your coaching business on track.

Here’s to Your Success!


Michelle Schubnel

Michelle Schubnel
President and Head Coach
Coach & Grow R.I.C.H. 



Are you on the fence?

Ask any questions you have below and either one of my Associate Coaches or I will get back to you ASAP. We want to help you make the decision that is right for you.

11 + 1 =

Thanks to learning the Coach & Grow R.I.C.H. system, I clarified and developed the vision for my business: Career Coach Now. I created coaching packages that have improved my profitability and cash flow. I created and am now implementing an effective marketing plan. I have completed several workshops and presentations to build my business. I’m thrilled to report that I’m now coaching 8 clients and my relatively new coaching business is growing quickly. None of this would have been possible without your top-notch training and passionate support of coaches. Thank you for all you do!

Deborah Stewart

Career Coach Now

My coaching business did not exist before I joined the Coach & Grow R.I.C.H. program! What I really like about the system is that it helped me to learn how to structure my consultation calls so that I attract clients rather than try to push my service on them and also, to work around the money objection. Despite the fact that my coaching business is new; with the help of the system I have already secured several clients and scheduled more consultation sessions. It changes the focus when I concentrate on consultation calls, and it takes a lot of the pressure off. Michelle’s Coach & Grow R.I.C.H. program has truly helped me with gaining more self-confidence and I am so happy that I have already secured new clients after just a few consultations! Thank you Michelle!!!

Dora Farkas

PhD Finish Your Thesis

My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products. The Client Consultation system…takes the guess work and awkwardness of meeting with prospects and positions me as the quality coaching professional that I am. Also, Handling client Objections changed the way I viewed objections and helped me appreciate the value I offer to clients. I feel I have all the tools to build a strong and success coaching and training/ speaking practice that is authentic and full of integrity. There is no reason why I shouldn’t be able to build a 6-figure coaching business in the next 12-18 months. Thank you Michelle for what you do. Keep being awesome!

Jeffrey Edwards, M.Ed., MBA

MakeWell Coaching

As a new coach, I loved coaching but was really struggling to get clients and grow my business. I had been taking a lot of action but I wasn’t getting results. I found myself after coaching school confused on how to market my business and services. I could not identify my Who, What or How on coaching. Then I discovered Coach & Grow R.I.C.H and I immersed myself in learning this step-by-step business-building system for coaches, which immediately trains you on quickly identifying Who you coach, What you coach on, How you coach and much, much more. I was amazed in two short weeks I now know who my ideal clients area. This has allowed me to communicate my services in a way that a client no longer gives me the deer in the head light look. If you’re a coach and you want to expand your business, feel incredibly confident and believe in your services, C&GR is the missing link!!

Laurie Runyan

Inner Thinner Peace Coaching

Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!

Jo Miller

CEO Womens Leadership Coaching

Legal Disclaimer: Every effort has been made to accurately represent our training and its potential. The testimonials and examples used are not intended to guarantee that anyone will achieve the same or similar results. These results are not an average. Each individual’s success depends on his or her background, dedication, desire and motivation.


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Oakland CA 94605


© 2017 Coach & Grow R.I.C.H. 

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