Virtual University  /  curriculum

The C&GR Curriculum

Learn what you need to know to grow your coaching business.

C&GR Virtual University makes it easy for you to learn what you need to know and then implement it.

Many programs present dozens and dozens of different ideas and strategies. Instead of getting coaching clients, you get overwhelmed.

The Coach & Grow R.I.C.H. system is different. C&GR is a simple, straightforward, step-by-step process that provides the information and tools you need to get into action and get results.

C&GR Virtual University Features

  • Learn the proven Coach & Grow R.I.C.H. business-building system step-by-step or pick and choose the topics you want.
  • Weekly Assignments and Action Items keep you on track and in action.
  • Download the recorded teleclasses and listen whenever you want.
  • Professionally written workbooks show you exactly what you need to know.
  • No need to reinvent the wheel. We provide sample letters, forms, flyers and more saved in Microsoft Word that you can easily customize and use.
  • Get connection and support at our monthly Community Calls.
  • Special member benefits, discounts and more!

THE C&GR CURRICULUM

The Coach & Grow R.I.C.H. business-building system for professional coaches is taught in 3 main parts: the C&GR Foundation Course, the C&GR Sales Course and the C&GR Marketing Course. Learn everything you need to know to build a successful coaching business, at your own pace.

The C&GR Foundation Course

Week 1 – Decide and Believe
Decide to be successful. Strengthen your commitment. Build your belief.

Week 2 – Dream
Clarify your business vision. Write your Future Letter. See yourself living the life and having the business of your dreams.

Week 3 – Identify Your “What”
Understand the benefits of specializing. Determine your coaching niche.

Week 4 – Identify Your “Who”
Envision your ideal client. Identify your target market. Speak confidently about your coaching.

Week 5 – Determine Your “How”
Explain how your coaching works. Create your own coaching program.

Week 6 – Pricing and Packaging
Price and package your services using the Three Tier Pricing Model.

Week 7 – Marketing Language
Create your comprehensive compelling message, the foundation for your marketing materials.

Week 8 – Business Start Up Checklist
Gain insight on the operational, technological, financial and legal areas involved with running a coaching business.

The C&GR Sales Course

Week 1 – Set Your Sales Goals
Set your 90 day goals. Understand the 4 key elements of a Complimentary Coaching Consultation. Reserve time in your schedule.

Week 2 – Learn the Complimentary Coaching Consultation (CCC) Process
Learn the 7 components of an effective Complimentary Coaching Consultation.

Week 3 – Handle Sales Objections
Learn step-by-step how to coach to any sales objection.

Week 4 – Fast-Acting CCC Generation Strategies
Discover 3 “Fast-Acting” CCC generation strategies. Begin implementing at least one.

Week 5 – 12 Ways to Generate More CCCs
Discover more than a dozen ways to generate Complimentary Coaching Consultations.

Week 6 – CCC Tracking and Conversion Ratio
Track your conversion ratio. Fine-tune your actions. Improve your results.

Week 7 – Promotions and Special Offers
Learn how to use special offers and promotions to attract more clients. Discover ways to leverage the holidays.

Week 8 – Celebrate, Acknowledge, Next Steps
Celebration, acknowledgement, insights and next steps.

The C&GR Marketing Course

The Marketing Train
Create your long term marketing system.

Grassroots Marketing
Leverage your existing network.

Effective Networking
Learn the secrets of effective networking.

Generate More Referrals
Learn how to generate more referrals.

Get Clients from Speaking
Learn how to get clients from speaking.

Develop Strategic Alliances
Learn how to form powerful Strategic Alliances.

Create Your Coaching Website
Learn how to develop a website that is perfect for you.

Blogging
Learn what blogging is and how to get clients from it.

Ezines and Newsletters
Learn how to use an ezine or newsletter to grow your business.

The C&GR Marketing Toolkit

No need to reinvent the wheel. We make it easy for you to take action. The C&GR Marketing Toolkit includes sample marketing materials, sales letters, business forms and more that you can download, customize and use.

Foundation Materials
Coach “Who, What and How” Info Sheet
Coach Info/Marketing Language – Sample 1
Coach Info/Marketing Language – Sample 2

Sales Materials
Complimentary Coaching Consultation (CCC) Homework Questions
CCC Confirmation Email – Business Coaching
CCC Confirmation Email – Career Coaching
CCC Confirmation Email – Life Coaching

Complimentary Coaching Consultation (CCC) Tracking Spreadsheet
CCC Tracking Spreadsheet

Complimentary Coaching Consultation (CCC) Website Language
Sample language for offering a CCC on your website

Sample Gift Certificate Offer
Gift Certificate Programs Article

Speaking
Speaking Inquiry Letter
Speaking Feedback Form with CCC Offer
Speaking CCC Sign Up Sheet

Grassroots Marketing
Grassroots Marketing Letter Sample

Referrals
Referrals – Client Accomplishment Sheet Sample
Referrals – Client Wrap-Up Document Sample
Referrals – Letter of Introduction Sample

Strategic Alliances
Strategic Alliances Sample Agreement Letter
Strategic Alliances Inquiry Letter – Sample 1
Strategic Alliances Inquiry Letter – Sample 2

Welcome Package
Sample Welcome Letter
Sample Client Agreement
Sample Client Questionnaire
Sample Information Sheet about Coaching (shorter)
Sample Information Sheet about Coaching (longer)
Sample Credit Card Authorization Form
Sample Prep Form 1
Sample Prep Form 2

Bonus Materials
How to Get Clients by Offering Your Own “Best Year Ever” Teleclass
Includes:
Marketing Flyer
Confirmation Email
Comprehensive Class Notes you send to participants
Step-by-Step Instructor’s Guide

Enroll in C&GR Virtual University – Only $298 for 1 Year EnrollmentEnroll Now

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Why C&GR Works

Our expertise and specialty is practice-building for coaches — it's why we are the best at this in the coaching industry. Over the past seven years our system has been battle-tested by thousands of coaches. Their success and feedback has helped fine-tune the system, making the it the sales generation machine that it is today.

Accelerate Your Success:  Hire a Coach — Free Consultation!

Have you considered hiring a coach who is trained and experienced at providing customized, practice-building support? Ready to achieve your business goals faster and easier? Schedule your free consultation with a C&GR Associate Coach today! Get Started »

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