Developing your own coaching program or system is an excellent way to attract more clients, increase your credibility and enable clients to get better results.
In addition, your coaching system is the foundation for creating products, developing teleclasses, webinars or workshops and creating passive revenue.
Unfortunately a lot of coaches never create their signature system or coaching program because it feels like a big project or a daunting task. They feel like they need high quality written materials, fancy marketing collateral and years of experience. While all of those things are certainly nice to have, they are not necessary for creating an effective signature system that will help you attract and secure more clients.
Here’s a straightforward process we teach that you can follow to create your system/program…
Topic: What is the focus of your coaching?
Participants: Who are your ideal clients / participants?
Challenges: What are 3-5 BIG challenges your ideal clients / participants face?
Outcomes: What will participants be able to do, achieve or experience through your coaching?
Brainstorm Names: Here are some ways to name – focus on desired outcome/results, who the program is for, use current brand, create an acronym
Steps: Outline 3-7 key steps to overcome the challenges and achieve the desired outcomes.
Framework: Create a framework and use it for each step. This makes content creation much faster and easier. After you create your main framework, all you need to do is “fill-in-the-blanks.”
Here are ideas of things you can include. You do NOT need to include all of these. Often times with content creation, less is actually more!
Definition: What is the step about?
Benefits: Why is this step important and how do they benefit?
Story/Example: Share a story or give an example about the step.
Learning Points: What are the 1-5 key learning points related to this step?
Powerful Questions: What are 1-3 powerful coaching questions you can ask?
Quote: Share a quote that relates to the step.
Assignments: What action items or exercise for this step?
Resources: What additional tools or resources relate to this step?
Do you see how if you sat down for an hour and went through this process you could develop a solid blueprint for your own unique coaching system / program?
Once you have outlined your system / program, start using it is a framework for your coaching. Now, I am not recommending that you treat all of your clients the same, or that you create the agenda for the coaching relationship. Rather, use your system as a foundation for your coaching. This will help you fine-tune your process and develop your system. It will also improve your coaching.
Remember, it’s YOU that makes your content unique… Your voice, your words, your stories, your experiences, your personal insights, etc.
Get our Content Creation Template that you can download and use as you go through this process. Just enter your name and email address below:
If you have questions or comments please post them below.
Happy content creating!