Have you thought about creating your own content – your own program – to use as the foundation for your individual or group coaching?
Developing your own coaching program or system is an excellent way to attract more clients, increase your credibility and enable clients to get better results.
In addition, your coaching system is the foundation for creating products, developing teleclasses, webinars or workshops and creating passive revenue.
Unfortunately a lot of coaches never create their signature system or coaching program because it feels like a big project or a daunting task. They feel like they need high quality written materials, fancy marketing collateral and years of experience. While all of those things are certainly nice to have, they are not necessary for creating an effective signature system that will help you attract and secure more clients.
Here’s a straightforward process we teach that you can follow to create your system/program…
Topic: What is the focus of your coaching?
Participants: Who are your ideal clients / participants?
Challenges: What are 3-5 BIG challenges your ideal clients / participants face?
Outcomes: What will participants be able to do, achieve or experience through your coaching?
Brainstorm Names: Here are some ways to name – focus on desired outcome/results, who the program is for, use current brand, create an acronym
Steps: Outline 3-7 key steps to overcome the challenges and achieve the desired outcomes.
Framework: Create a framework and use it for each step. This makes content creation much faster and easier. After you create your main framework, all you need to do is “fill-in-the-blanks.”
Here are ideas of things you can include. You do NOT need to include all of these. Often times with content creation, less is actually more!
Definition: What is the step about?
Benefits: Why is this step important and how do they benefit?
Story/Example: Share a story or give an example about the step.
Learning Points: What are the 1-5 key learning points related to this step?
Powerful Questions: What are 1-3 powerful coaching questions you can ask?
Quote: Share a quote that relates to the step.
Assignments: What action items or exercise for this step?
Resources: What additional tools or resources relate to this step?
Do you see how if you sat down for an hour and went through this process you could develop a solid blueprint for your own unique coaching system / program?
Once you have outlined your system / program, start using it is a framework for your coaching. Now, I am not recommending that you treat all of your clients the same, or that you create the agenda for the coaching relationship. Rather, use your system as a foundation for your coaching. This will help you fine-tune your process and develop your system. It will also improve your coaching.
Remember, it’s YOU that makes your content unique… Your voice, your words, your stories, your experiences, your personal insights, etc.
Get our Content Creation Template that you can download and use as you go through this process. Just enter your name and email address below:
If you have questions or comments please post them below.
Happy content creating!
“Before getting the Coach & Grow R.I.C.H. system I was not even coaching anyone but after I met Michelle at workshop in San Diego I decided to buy it and try it out. The program has a lot of great material that helped me wrap my head around what I was doing and get clearer on my goals. I’m really looking forward to going through the course again and use the material more since I’m really trying to launch my business this year. Michelle’s program helped me to take the first big step – starting my coaching business! I already developed my first website and had the confidence to do it. Now I’m working on starting a group. After going through the program I gained confidence that I can actually do this simply by seeing that so many other people at different levels are currently doing it as well. In the past I was getting stuck at times because I always want to do everything perfectly but now I know that it was holding me back! This is definitely my year!”
“I’ve just completed the C&GR program and have $55,000 of new committed coaching revenue. With Coach & Grow R.I.C.H., I’m convinced that this is only the beginning of more success. Now I need more coaches on my team thanks to Michelle and the C&GR business-building program.”
“My coaching business did not exist before I joined the Coach & Grow R.I.C.H. program! What I really like about the system is that it helped me to learn how to structure my consultation calls so that I attract clients rather than try to push my service on them and also, to work around the money objection. Despite the fact that my coaching business is new; with the help of the system I have already secured several clients and scheduled more consultation sessions. It changes the focus when I concentrate on consultation calls, and it takes a lot of the pressure off. Michelle’s Coach & Grow R.I.C.H. program has truly helped me with gaining more self-confidence and I am so happy that I have already secured new clients after just a few consultations! Thank you Michelle!!!”
great info!! thanks so much!
Just what I need Thankyou Michelle
This was really helpful in creating a high level outline that I could sketch for a DIY online course as well as see where I wanted to add in some things for a premium coaching program.
Great. THANKS SO MUCH
Wonderful blog and tool. I like that it is detailed and concise at the same time. Thank you.
Excellent article and template, thanks so much!
Thank you!!!
I love this, it’s really helpful.
This info was straight to the point and well-delivered. Thank you!
I’m so glad I stumbled across this information in my search. It really lays out the steps for creating a program clearly and concisely. I’m excited to put the template to use!
This is the best information on signature systems I have found. Great job and thank you for this awesome tool.
Thank you! What a smart and convenient tool. We’ll done!
Thanks a lot I needed all the information
My coaching work is with parents / caregivers of children. I coach parents to coach themselves in challenging parenting situations, fun situations, emotional overwhelm moments etc. etc. as they coach their children.
So sometimes it is appropriate for me to share stories, examples, of my own learning situations. No often. But it makes it more OK for them when their children are doing things which to them seem outrageous, to discover that they are normal childhood development situations.
Thank you for this clear and straight to the point post. It was really helpful.
Thank You
Thank you, Michelle. This is very informative and unambiguous framework. I have presently signed up with a client for group coaching, and this information is timely.
I have finally decided to start a coaching business and happened upon this site! I look forward to implement many of the suggestions and ideas!
This was incredibly helpful. I’ve been at this for a while and this outline actually was the point the tipped the scale.
This is great
Thank you! This really makes things clearer!
This really helped me. You made it clear and understandable. Thank you
Thank you so much for sharing this. It really simplifies the program creation process.
Thank you so much for the useful information. I was a little hesitant about starting my coaching course, but the info on your post really made me feel like I’ve got this!
This was my first stop on your site and I’m loving it so far! Thank you for putting this together and giving all of us a great jumping off point!
Thank you for your time and efforts in creating this information. I’m personally and professionally interested in public health wellbeing and safety in which through coaching others will recognize the need to improve the public safety health and wellbeing not only in the work place or policing but in our daily activities of individuals, families, communities and to the world
Thank you
this will be a great help
Simple and to the point. I have read almost 100 posts, articles, etc… on this subject over the past couple of weeks and this was the most concise so far. Thanks Michelle!
I’m a new life coach working with a few clients pro bono as I learn. I quickly realized that I would need my own distinct program and even though I’ve coached myself time and time again, putting it onto paper for others has just been difficult. After reading a lot of other “how to’s” I’ve come across this. Short and sweet and exactly what I was looking for. Thank you for sharing your free, YET IMPACTFUL resource with us!
Thank you for a well-written post, useful content, and quality building blocks! The info is useful and greatly appreciated :)
Thank you for such useful information. Clear way to get the information in my head into a structured format on paper. Much appreciated.
Thank you for sharing this
Thank you for this helpful resource. I wasn’t sure where to start to develop a coaching program and came across your resource via google.
Thank you so much. This is exactly the help I was looking for
Im grateful I came across your template, Michelle. Born to lead and guide
Thank you for sharing! ☺️
This is very helpful information. Thank you!
Thanks Michelle this has been so helpful! I was about to spend more money on more training so I could get a structured coaching program! Now I feel equipped to create my own. Look forward to making it happen!
Thank You so much Michelle for sharing this information. One of my issues has been precisely been able to work down a process that will help me gather customers. I am already working on the template and I believe it will really give me a light to move forward.
Thank you for offering this resource!
Thank you so much for the good advices !
Very helpful – thank you!
Thank you for providing this!
I love how there are so many people here interested in creating programs to serve and enrich the lives of others! Thank you for sharing your knowledge, wisdom, and insights with us all Michelle! You are adding such light to the world with all that you do.
I am so pleased with having found your website “Coach & Grow RICH.” The information received is an answer to a long-time prayer. The template is priceless and has come at a very much needed time in my life. Your information is so easily understood. Thank you for sharing your content.
Just starting my business coaching is not easy. I have issues with clients, once I schedule the session, they always opt out because of the fee. I hope this information is helpful to me and helps me to gain potential clients. Thank you.
Just as so many others have commented – thank you for sharing this valuable template! For those of us just getting started (like myself) this is just one of many tools that are needed to Grow “R.I.C.H”
Thank you!!
This is a great resource! This is just what I needed to help get me started with creating my own course content.
Great source of information !
Awesome Information! Thank you for sharing.
Although I haven’t finished going through the complete site yet, so far I have enjoyed everything I have. The content is helpful and I am learning new things and it is helping me to put ideas that I can implement to help others. Thanks so much.
Thanks for sharing this valuable information! Greatly appreciated!
Thank you so much for this
Great article, Michelle. Thank you! I look forward to using your template.
This is extremely helpful! I am on the path to get started!!
This was very helpful. Thank you for sharing
I am requesting the template.Thanks!
Hello Michelle,
You are a very special person doing very special things in life.
Namaste!
I am just starting out into the online life coaching business and, as you well know that there is no such thing as coincidence, like the proverbial magnet, your website ‘popped-up on the scene for me.’
It is my belief that I do have a great programme that can help so many people out there take complete charge of their life. Now, in co-operation with Universal Guidance, let me get to it.
Will keep you posted.
Much Love,
Errol.
Great post. You just made the process of creating a signature coaching program easier. Thank You!
Great information, and I look forward to gain additional knowledge from you so I can get my coaching interest started off on the right foot. Thanks for providing such straight forward information.
This was exactly what I needed. Thank you!
As a pretty new coach I have already coached people one-on-one, but have realized that workshops and group coaching would suit me better, for mostly two reasons;
1. I’d reach more people at the same time and hopefully give them tools, knowledge and support to help them be able to change their lives for the better. Or just to feel better about themselves.
2. I’d make a decent income quicker so I can create more courses/programs to reach even more people, and do things for myself as well (travels) that makes me happy :)
Thanks heaps for the template, Michelle! That’ll help to get me get started :) xx
Thank you, that’s really helpful. I appreciate your work.
Thank you for sharing this clear, concise layout! I am excited to get started!
Great Read..Thanks!
I am wanting to get a coaching program going. I am trying to figure out how I can put together some kind of program together so that I can work with different people in a coaching program. I feel that the template that you offer is going to help me immensely, thank you.
It’s great to get a template to help organize my program. I have a lot of content from my books but needed help with the structure. Thanks so much.
Thank you for this is going to be quite useful.
Hi Michelle
thank you for your ideas
I am lucky to be here.
I am working on my first coaching product after doing many one on ones. I am interested in the coaching product please..Thank you so much.. Looking forward to learning
Impressive! On my to do list this week is designing a Coaching Program. Glad I found this site!
I will appreciate the templates please.
This information was ever so what I needed. I rarely sit to read the full content of anything, because it typically looses me. But this information had me reading ever line so I could understand. I appreciate this and I putting it to work now!!!!!
Thank you Michelle,
This is so useful. I’ve been wanting to get started for so long but didn’t know where to start or what i needed. I finally stopped talking and started looking for the information and found your lovely advice.
much appreciated
Daniella
This is just what I needed. I’ve been so overwhelmed by the entire process of THINKING how to put it all together. I now have peace of mind. :) Thank you for this Awesome information and the free template. Great start!
This is just what I needed. I had already got together some ideas for my coaching programme, and this will enable me to really work for me and my clients. Thank you!
Very useful! Thank you! :)
Thank you for this. It was very handy.
Thank you so much for this post, it is helping me create clarity to go farther in my signature coaching program creation.
Thank you Michelle. Very effective structure
Very useful and shows Michelle knows the subject well. Thanks and keep the good work going.
The process you’ve outlined appear seemless and informative. thanks
Just what I needed to get some sort of direction
looking forward to getting the template
Thank you! The process makes a lot more sense. It is easy to get information overload but this has instantly given me a path through. I am already making a start :)
I found your article as I’m putting together my first coaching programs and I am so grateful to have a structure to follow! Thanks for this!
Hi Michelle,
Grateful to have come across your site, specifically this post, which has been a tremendous help. Thank you!
I’m interested in the free program template. Thank you
thanks for the infomation
wonderful information , Thank you Michelle
Anxious to dive into the content development! This is a great site with tons of information. Thank you
This was RIGHT on time. It’s hard to say what others haven’t, and that’s a testimony to the great information you provided. Getting “unstuck” is a lot easier when you search for the answers you need with faith and persistence. Thank you!
Thank you for offering some guidance on this issue, it’s truly what’s keeping me from reaching clients that may discover value in my coaching.
Really useful and practical site
Thank you for this! Hope to put it to use right away.
I need the content template
I found this information so helpful.
Thank you!
Thanks for this pointed, clear useful information!
Awesome! Thanks for the template.
As a business advisor, im also interested in coaching Small businesss owners and emerging entrepreneurs. I didnt know how to create content until i met the site. The info is absolutely enlightening. Its a real eyeopener. I love it.
I am in the very early stages of becoming a Wellness Life coach and am gathering as much material and information as I can to best inform myself in the process. Your page offers very straight forward knowledge and insight on structure, thank you so much for sharing! I will be utilizing this download – as I visually enjoy the structure and format you created. Very well organized and not over burdening with questions that get right to the heart of it.
Much appreciation for your guidance!
Thanks for this template. I have been struggling on how to lay out my health coaching program and this made it easier.
Great guidance! Thank you….very helpful.
Great content, thanks so much for posting! Now i have a clear direction of how to begin.
Wow! I’ve been having sleepless nights trying to work out a structure for my coaching program. I am immensely grateful to have stumbled upon your site. A huge heartfelt THANK YOU for being so AWESOME! I am hoping to get a good night’s sleep after a long time and it’s all down to you.
THANK YOU!!!!
Kay
Thank you Michelle, this template will be very helpful :)
Thanks Michelle!
Using your template provides great footing into the market. Creating a “Framework” for each step makes it that much easier to design a real coaching program/system to offer potential clients.
Best Wishes,
~Roshawnda~
Hi, Michelle. Very informative system for creating your own program. Straightforward and easy to follow. Thanks for the material. And much blessings in your future endeavors. Peace.
Thanks so much. I’ve been agonizing over how to frame an online group coaching program and am thrilled to have come across this comprehensive post.
Hello Michelle,
Just wanted to say thanks for the information and download, I had no idea where to begin, it’s a huge help xx
Thanks for this – was getting tied up trying to get everything out of my head and into some sort of sembalnce of order! This framework makes it so much easier.
Thank you for the information provided. I believe this will help me focus deeply in creating my coaching program. Thanks Michelle!
I was getting intimidated and feeling overwhelmed as to how to create a framework for my coaching and came across this site. So grateful that you posted this!
Awesome Nida, Glad it was helpful!
Thank you for sharing such a valuable information Michelle. Very helpfully indeed.
Just wondered if you do help with the actual course creation ?
Me too!! I know my content – but I was having such a hard time creating a framework. Thanks Michelle – I can’t wait to share my results –
I am in the middle of creating my own program and came across this site. I was trying to find a place where I could get tips for my program. So great to find some here!
Thanks
Great content thank you, especially if you get tangled up in where to start and how to sort all the information.
Hi Michelle!
A zagillion thanks to you for sharing this valuable info! I’m currently in the process of creating a coaching program, and was a bit overwhelmed regarding the creation of the “framework” portion. This will help me a great deal and I truly appreciate you and your efforts to help others!
Peace and bountiful blessings to you in all you do!
Tonya :-)
Hello, Michelle. Thank you for this great gift. This is what they call “inspired action.” Beyond that, it also makes me feel that there’s something I can work with; I’m not stuck alone out there. That’s a great relief.
I’m a grief facilitator with Hospice. I use this training when helping my clients. Sometimes after my clients feel more comfortable with me, they’ll share their stories of how they’re dealing with their parents or relatives death or illnesses, or share something that they’re dealing with regarding themselves. This is one benefit I can offer my clients that shows how I’m different from other consultants in my field.
Your system will help me keep it organized without feeling overwhelmed.
Thank you for your time in reading this message. Take care. Rosella Young, AA-1 Designs, http://www.longaberger.com/rosellayoung
Great template and thank you for sharing. I am in the middle of revamping a few of my programs and I will definitely apply the template to my current outline to see if I have everything covered,
Great idea Flora to use the template to update your current programs!
Michelle, your templates are both helpful and creative. Thanks for sharing your expertise!
You’re welcome – glad it was helpful!
Thanks for this resource, Michelle. It will be very helpful as I put content together in the future. My “Connector” brain doesn’t like narrowing the focus; this tool will help me by focusing me on just answering the questions and trusting the process to bring the materials to life.
Love that Rhonda – trust the process!
Hi Michelle, this is so good! Thanks for sharing it.
My pleasure!
Thank you, Michelle, for your willingness to not only share your expertise on this subject, but also to make it usable for your subscribers.
Yes, usability is nice, isn’t it?
Thanks look forward to the template
Hi Coleen – were you able to download the template? All you need to do is enter your name and email in the form above.
I’ve been wanting to do this but felt stuck and couldn’t get past..how do I do it? mentality! Thanks so much for creating this template. It will help me immensely! Blessings, Dallas
Great that this helped you get unstuck!
Michelle:
What a straight-forward, no-nonsense way to break down this sometimes overwhelming prospect! Your process is close to one I have been doing intuitively, but seeing the process “deconstructed” this way really drives home its value!
Thanks, Michelle!
Very glad it was helpful for you!
Thanks Michelle!
This has really helped me focus in on a framework for a workbook I’m currently producing.
I’m so glad Sharon!
It’s like the Universe highlighted your email and I couldn’t help but open it, and it happens to be the perfect tool I’ve needed for quite some time! Your blog has inspired me many times and this time the inspiration is HUGE! Thanks SO much Michelle for all you do!!
Isn’t it great when the Universe conspires on our behalf? Thanks for the nice feedback. I appreciate you!
Michelle, you are always so generous with your forms and knowledge. I would love to receive your Creating Content template. Thanks for sharing. And Go Yankees!
Thanks Laurie – Go Yankees!
Brilliant, Michelle. I create online workshops for writers and use JigsawBox all the time. This template will be a huge planning help for me.
Glad it’s helpful, and isn’t JigsawBox great?
I’m interested in receiving the Content Creation Template. Thanks!
I asked my assistant to send it to you. Let me know if you don’t get it!
Hi Michelle
Thank you for the template – will surely help me to focus (I am a typical right brainer). I also bought your friend’s JigsawBox for $1 – the 50 day trial. I will start to work on that week after next.
Regards
Renee’
Great Renee – Sounds like you’re getting all set!
Thank you so much for this more than valuable information. It gave me tremendous insight!
You are most welcome Louise. Yay for insight!
Hi Michelle,
Thanks very much for the Content Creation Template. It is very timely and just what I need to put together my signature coaching program. I appreciate all of the information you’ve provided. Keep up the great work.
You’re welcome Kent! Thanks for your note.
Thank you thank you thank you for this Michelle
You are welcome!
Michelle,
I have been receiving emails of you from a long time,and I want to use this opportunity to say “thank you” for all you share!
I´m looking forward to use the template, and hope to keep reading from you.
Regards from Guadalajara, México…
Alfredo.
Gracias for your note Alfredo. Great that coaching is making an impact in Mexico!
Please send me the template. Thanks!
I asked my assistant to send it to you. Let me know if you don’t get it!
Looking forward to the Content Creation Template, thanks so much.
I asked my assistant to send it to you. Let me know if you don’t get it!
Michelle,
Thank you for the template of your REALLY straight forward process. The questions in each area will help me to focus and answer them CLEARLY in order to put together the pieces of my program.
Best regards,
Hilda
Creating the framework and using that for each step really does help!
Brilliant! That is the best Kick in the pants I have had in a long time. When its that doable, then I will just have to get on with it. Thanks!
So glad Russ. The right tool makes all the difference, eh?
Would love to see your template.
Just enter your name and email in the form above to get the template!
thanks, so much, this really makes it all seem very doable.
Great comment Shelley – things are SO much doable when you have the right guidance and tools!
Michelle your template is beyond perfect for me. Although I have received coaching on creating this type of system, you approach is what is helping me to move forward with my signature system finally. You were the final piece to this puzzle. Thank you so much!
Faith
So happy to help fill in the missing piece. Enjoy!
Thank you so much. I am new to coaching and have been trying to figure out a system. I am so excited for this and the ebook. I can’t wait to start!
Michelle,
Thanks for creating the template. I will be using it as a guide in developing my signature coaching program.
Regina Ozoemela
Great to hear from you Regina. How are things? Would love to see what you’re doing with your signature program. Post an update in the Private Facebook Group for Group Coaching Success Students! -Michelle
Thanks Michelle! I truly appreciate all of your material. It is clear, straightforward and easy to follow. There is such incredible value in all of her programs. Thanks so much for all you share with the coaching community!
Chris
p.s. Sorry about those Yankees…from a Red Sox fan. ;-)
Thanks for the great feedback and endorsement Chris. And yes, sad for us Yankee fans that they didn’t make it to the playoffs. But it was still a great season and so cool to witness and participate in the Mariano Rivera farewell tour. My husband and I went to a bunch of games and he even got an Mo autograph on his #42 jersey!
Very useful. I’m looking forward to implement this. Thank you Michelle
You’re most welcome!
Just looking for the template. How are you? I’m back doing some coaching after some health issues.
Thanks Michelle. I was just working on an outline for a new program: “4 Months to a healthy You!” It consists of 4 weekly group teleclasses (Mindset, Nutrition, Exercise and Holding it all Together), accompanied by 4 months personal coaching. Took a quick break to check email and BINGO, there was your perfect template to tighten up my outline.
It helps keep everything consistent. Again, thanks.
Yay! Gotta love divine timing.
Thanks so much for putting this template together. It really helps me to think through what should be included in each step.
Thanks! Great stuff!!
Fear of creating Signature Systems should be classified as a limiting belief!
The beauty of putting down one’s thoughts in the format you have provided in this post enhances clarity. Thanks for sharing, Michelle
You are so right Vatsala!
Hi Michelle,
Thank you so very much for your guide for developing a signature coaching program for myself. Your generosity is greatly appreciated.
Best,
Brenda
My pleasure. Enjoy!
very very useful, thank you Michelle!
You’re most welcome!
Michelle:
This is great advice on using my material to create a coaching product. I have written several books on life and career success. Your guide will be really helpful to me in turning my content into usable (and saleable) coaching programs.
Thanks — and keep up the good work.
Bud Bilanich
Hi Bud, Glad this is helpful and yes, if you already have books than you totally have content you can turn into an indiv or group coaching program, info product, etc. Nice!
-Michelle