C&GR University

Coach & Grow R.I.C.H. University

Learn the proven, step-by-step business building system that has helped thousands of coaches world wide build thriving, rewarding and profitable businesses!

Michelle Schubnel

Michelle Schubnel

From: Michelle Schubnel
Date: September 18, 2020
Subject: Your Business Success

Dear Coach:

Are you unsure about how to best market your coaching?

Do you struggle to attract good clients? (The kind who pay you well and really value what you offer.)

Are you beginning to doubt whether you can earn a good living as a coach?

You’re not alone.

Coach & Grow R.I.C.H. can help.

C&GR University = Your Roadmap for Success

At Coach & Grow R.I.C.H. University you learn step-by-step, exactly what you need to do to attract great clients and build a successful coaching business.

You see, a lot of coaches struggle to get clients. Perhaps you can relate to this.

I bet that you are a gifted coach. That you have the skills, knowledge and experience necessary to profoundly impact the lives or businesses of your clients.

The thing is, your success has surprisingly little to do with how good of a coach you are. Instead, your success depends on your ability to sell and market your coaching.

You Can Learn What You Need to Know

The good news is, you can learn exactly what to do to build a successful coaching business and how to do it.

Now, I do want to be clear with you—I am not a miracle worker, guru or magician. You have to do the work!

When you follow the proven, step-by-step Coach & Grow R.I.C.H. system, you will attract more clients. You will help more people. You can create the business you have always wanted and earn a great living doing what you love.

How It Works

C&GR University is a complete step-by-step home study training program.

The Coach & Grow R.I.C.H. system is taught in 3 parts: the C&GR Foundation Course, the C&GR Sales Course and the C&GR Marketing Course. You learn everything you need to know to build a successful coaching business.

The program features comprehensive written workbooks, weekly assignments, audio instructions and recorded teleclasses that walk you through the proven C&GR system – guiding you every step of the way.

You determine the pace. And I even provide guidelines on how much time to spend growing your business each week, based on your schedule and objectives.

What You’ll Be Able to Do with the C&GR System

Here are just some of the things you will do when you learn and implement the C&GR system:

  • Increase your success mindset, confidence and commitment.
  • Create and implement your ongoing marketing system so you always have a steady stream of clients.
  • Discover the best way to secure speaking engagements and what you need to do to get clients when you speak.
  • Learn step-by-step how to conduct highly effective Complimentary Coaching Consultations and watch your client base grow.
  • Customize and use letters we have created to form powerful Strategic Alliances that could literally fill your practice.
  • Learn the truth about pricing and discover how to price and package your services in order to attract more clients and maximize revenue.
  • Discover proven strategies to generate more referrals.
  • Stop spinning your wheels and start taking the action that delivers real results.
  • Learn the magic response to handle virtually any sales objection.
  • Realize how to overcome the inevitable set-backs. Once you learn how, it’s like flipping a switch that will allow you to achieve the success you deserve.

The Investment

The material and information available at C&GR University is literally worth thousands and thousands dollars.

Yet the investment for a lifetime membership is only $2,997 and we even have easy installment options.

I want to make an impact on the coaching profession. I want to help lots and lots of coaches help lots and lots of people. I am tired of seeing talented coaches leave the profession because they can’t make a living as a coach.

This system is the solution. I want every coach in the world to implement it. Coaching is an incredibly powerful tool that enables people to be their best, achieve their goals and live fulfilling lives. People need you. It’s your time.

This system can work for you too…

I know, because the C&GR system has worked for thousands of other coaches just like you.

We have literally received hundreds of testimonials from coaches who tell us how C&GR has improved their business and life.

Here’s Why C&GR University Is So Effective…

C&GR University makes it easy for you to learn what you need to know and then implement it.

Many programs present dozens and dozens of different ideas and strategies. Instead of getting coaching clients, you get overwhelmed.

The Coach & Grow R.I.C.H. system is different. C&GR is a simple, straightforward, step-by-step process that provides the information and tools you need to get into action and get results.

C&GR University Features

  • Learn the proven Coach & Grow R.I.C.H. client attraction and business-building system step-by-step or pick and choose the topics you want.
  • Weekly Assignments and Action Items keep you on track and in action.
  • Download the recorded teleclasses and listen whenever you want.
  • Professionally written workbooks show you exactly what you need to know.
  • No need to reinvent the wheel. We provide sample letters, forms, flyers and more saved in Microsoft Word that you can easily customize and use.

The C&GR Curriculum

The C&GR system has 3 main components: the C&GR Foundation Course, the C&GR Sales Course and the C&GR Marketing Course. Here are the topics in each course…

The C&GR Foundation Course

Decide and Believe
Decide to be successful. Strengthen your commitment. Build your belief.

Clarify your business vision. Write your Future Letter. See yourself living the life and having the business of your dreams.

Identify Your “What”
Understand the benefits of specializing. Determine your coaching niche.

Identify Your “Who”
Envision your ideal client. Identify your target market. Speak confidently about your coaching.

Determine Your “How”
Explain how your coaching works. Create your own coaching program.

Pricing and Packaging
Price and package your coaching to attract more clients and increase profitability.

Marketing Language
Create your comprehensive compelling message, the foundation for your marketing materials.

Business Start Up Checklist
Gain insight on the operational, technological, financial and legal areas involved with running a coaching business.

The C&GR Sales Course

Set Your Sales Goals
Set your 90 day goals. Understand the 4 key elements of an effective client enrollment consultation. Reserve time in your schedule.

Learn the Proven C&GR Client Enrollment Formula
Discover step-by-step exactly how to conduct an effective client enrollment consultation that makes it easy to sign up new coaching clients.

Handle Sales Objections
Learn step-by-step how to use your coaching to handle any sales objection.

Fast-Acting Client Attraction Generation Strategies
Discover 3 “Fast-Acting” client attraction strategies. Begin implementing at least one.

12 Ways to Find Potential Coaching Clients
Discover more than a dozen ways to attract potential clients who are interested in your coaching.

Track Your Results and Improve Your Conversion Ratio
Track and measure your conversion ratio. Fine-tune your actions. Improve your results.

Promotions and Special Offers
Learn how to use special offers and promotions to attract more clients. Discover ways to leverage the holidays.

The C&GR Marketing Course

The Marketing Train
Create your long term marketing system.

Grassroots Marketing
Leverage your existing network.

Effective Networking
Learn the secrets of effective networking.

Generate More Referrals
Learn how to generate more referrals.

Get Clients from Speaking
Learn how to get clients from speaking.

Develop Strategic Alliances
Learn how to form powerful Strategic Alliances.

Create Your Coaching Website
Learn how to develop a website that is perfect for you.

Leverage Social Media
Learn how to utilize social media to attract clients and partners.

Ezines and Newsletters
Learn how to use an ezine or newsletter to grow your business.

The C&GR Marketing Toolkit

No need to reinvent the wheel. We make it easy for you to take action. The C&GR Marketing Toolkit includes sample marketing materials, sales letters, business forms and more that you can download, customize and use.

Foundation Materials
Coach “Who, What and How” Info Sheet
Coach Info/Marketing Language – Sample 1
Coach Info/Marketing Language – Sample 2

Sales Materials
Complimentary Coaching Consultation (CCC) Homework Questions
CCC Confirmation Email – Business Coaching
CCC Confirmation Email – Career Coaching
CCC Confirmation Email – Life Coaching
CCC Tracking Spreadsheet
Sample language for offering a CCC on your website
Sample Gift Certificate Offer

Speaking Inquiry Letter
Speaking Feedback Form with CCC Offer
Speaking CCC Sign Up Sheet

Grassroots Marketing
Grassroots Marketing Letter Sample

Referrals – Client Accomplishment Sheet Sample
Referrals – Client Wrap-Up Document Sample
Referrals – Letter of Introduction Sample

Strategic Alliances
Strategic Alliances Sample Agreement Letter
Strategic Alliances Inquiry Letter – Sample 1
Strategic Alliances Inquiry Letter – Sample 2

Welcome Package
Sample Welcome Letter
Sample Client Agreement
Sample Client Questionnaire
Sample Information Sheet about Coaching (shorter)
Sample Information Sheet about Coaching (longer)
Sample Credit Card Authorization Form
Sample Prep Form 1
Sample Prep Form 2

Special Bonus – “Done-For-You” Best Year Ever Teleseminar Package


My Client Attraction “Done-For-You” Best Year Ever Teleseminar Package ($1,500 Value)

You get a proven, hot, “done-for-you” teleseminar that you can offer as your free training. I call this the 2 step marketing approach and it uses education-based marketing as a way for people to get to know you and then want to sign up for your group program.

This is a DOWNLOADABLE turnkey package that includes everything you need to market and deliver a high value teleseminar (that you can charge for or offer for free) in order to attract ideal clients and then invite them to move forward with you.

The Client Attraction “Done-For-You” Teleseminar Package includes:

  • Complete Step-by-Step Instructor’s Guide (Outlines exactly what you need to say and do to deliver a value-packed training to your participants. Includes sample scripts, activities, questions to ask and more. All you need to do is follow the guide!)
  • 2 Hours of Step-by-Step Recorded Training (In the recordings Michelle walks you through how to use the Instructor’s Guide and deliver a powerful telesminar.)
  • Training Manual on How to Lead Effective Teleseminars
  • Ready-to-Use Marketing Flyer (Customizable so you can include your specific details.)
  • “Done-For-You” Promotional Email Marketing Campaign (You get 3 professionally written promotional emails and instructions on exactly when to send.  You can send these out to invite people to attend your teleseminar.)
  • “Done-For-You” Confirmation and Reminder Email Sequence (You get 4 professionally written confirmation and reminder emails and instructions on exactly when to send. All you need to do is add your specific details and you’re good to go! )
  • “Done-For-You” Follow-Up Email Campaign (You get 3 professionally written follow-up emails and instructions on exactly when to send. Send these emails inviting people to have a complimentary consultation with you or to act on your offer. )
  • Comprehensive Class Notes to Send to Participants
  • “Best Year Ever” Logo (See the Best Year Ever logo on this page? You get to use it!)

You get everything you need to start getting clients for your group coaching program by offering and delivering a proven and popular free teleseminar. You can even use this in a live workshop format or choose to charge for it if you want!

Are you committed to your success?

The next step is up to you.

We can help you. But you’ve got to make the decision.

If you are ready to grow your business, so you can coach and impact more people and enjoy the financial success you desire, join Coach & Grow R.I.C.H. University today.

Get the training, tools, support and guidance you need build a thriving, rewarding and profitable coaching business.

We’ve helped thousands of other coaches. Now it’s your turn!

100% Satisfaction Guaranteed

100% Money Back Satisfaction Guarantee

I understand that my C&GR University enrollment comes with a 100% Money Back Satisfaction Guarantee. I can go through the entire program and if I am not completely satisfied, I can let you know within 30 days from my date of purchase and receive a full refund. My investment is risk free.


Enroll in C&GR University Today!

Choose your investment option:

Lifetime C&GR University Membership

Make one payment of $2,997

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Lifetime C&GR University Membership

Make six payments of $549

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Lifetime C&GR University Membership

Make 12 payments of $279

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100% Satisfaction Guaranteed

100% Money Back Guarantee

You can rest assured that this online transaction is completely secure. After your information is received you will get an electronic receipt and confirmation within a matter of minutes.

Remember, I stand 100% behind the information I’m offering to you. If you decide that this program isn’t exactly what you need to attract great clients and build a thriving, rewarding and profitable coaching business, just let us know within 30 days from your date of purchase and we will issue you a full refund.

Here’s to Your Success!


Michelle Schubnel

Michelle Schubnel
President and Head Coach
Coach & Grow R.I.C.H.

If your coaching business does not look the way you want it to, Coach & Grow R.I.C.H. can help.

Remember, we offer a 100% satisfaction guarantee. You’ve got no risk and have a full 30 days to make sure this is right for you.

Still on the fence?

Ask me any questions you have and I’ll personally reply. I want you to make the decision that is right for you.

Legal Disclaimer: Every effort has been made to accurately represent our training and its potential. The testimonials and examples used are not intended to guarantee that anyone will achieve the same or similar results. These results are not an average. Each individual’s success depends on his or her background, dedication, desire and motivation.

4400 Keller Avenue #115 
Oakland CA 94605