Dear Coach,

Have you ever asked yourself…

“What does it REALLY take to become a successful coach and build a sustainable, thriving and lucrative coaching business?”

It’s an important question because more than 80% of people who enter the coaching profession do NOT achieve the success they desire.

If you can answer “Yes” to any of these questions then you might be in that 80% yourself:

  • Are you taking action, but not getting results?
  • Do you feel frustrated, confused and overwhelmed?
  • Is it a lot harder to get clients then you expected?
  • Do you want to offer more than just 1-1 coaching, but not sure how to make that happen?

I understand because I’ve walked in your shoes. When I became a full-time coach all of those things were true for me too.

Then something happened that changed my business and life forever.

I’m going to share what happened in a moment, but first let me ask…

Are you ready to discover what it really takes to create a thriving, rewarding and profitable coaching business where you still have plenty of time and freedom to live your best life?

Because what happened for me, can happen for you too.

What enabled me to initially fill my practice and go on to build a highly lucrative and leveraged coaching business that generates multi-six figures year after year enabling me to live my best life, has also helped so many other coaches as well…

The Secret?

PART ONE… After months of struggling to get my new coaching business off the ground, I learned and implemented a proven, research-based, step-by-step client attraction and enrollment system specifically for coaches. GAME CHANGER #1.

You see, I started coaching in 1998. Back then I had a full-time software sales and marketing job, but when I discovered the coaching profession, I immediately realized that it was what I wanted to do.

So for 2 years while I still had my full time job, I took classes in the evenings from Coach U to get trained as a coach, and on the weekends I coached my clients. It was rough going, sometimes, but I knew that I had to make some sacrifices to eventually live my dream. 

Sound familiar?

Then Memorial Day 2000, I made the big leap and left the world of logistics management software to launch my own coaching business.

I felt such a huge mix of emotions: fear, elation, relief, excitement, and more! I was finally going to do it! I would finally make it work and be able to get the freedom and build the business I was dreaming of.

Not so much.

In the beginning I was super motivated and took a lot of action, but getting coaching clients was a lot harder than I expected. 

Read: “nearly impossible.”

I packed my calendar with networking events, got my coaching website up (which was a lot harder way back then!), connected with other coaches, wrote articles, published an electronic newsletter, met prospects for coffee, put up flyers for free coaching sessions…

You get the idea.

But after many months of working my tail off, I only had a handful of clients. That’s when I started to get discouraged. I felt like I was spinning my wheels as I watched my bank account balance drop month after month.

To make matters worse, the holidays were coming up, and I would be flying back to New York to visit family.

Normally, I looked forward to seeing my relatives, but I was dreading this trip. I didn’t want to admit that my new coaching business was barely limping along.

I didn’t want to look like a failure.

But the truth was the future of my coaching business was pretty bleak. Maybe it was time to cut my losses and give up. I was just about to dust off my resume and start searching for a “real job” when I got an email about a business-building program specifically for coaches. 

It looked really good, but the fee was high. Joining would pretty much deplete my financial reserves, and I still had Christmas gifts to buy.

But then I thought about what it would feel like to go back east and tell my family that I quit, failed, gave up…

I DID NOT like that “Loser” feeling, so I decided to give it one last try.

I emptied my bank account, joined the program, rolled up my sleeves, and got to work.  

That’s when I quickly discovered WHY I was struggling so much to attract and enroll new coaching clients.

It was such a relief to see that it wasn’t really me… I was just doing so many things wrong!  

  • I didn’t know what I didn’t know
  • I was trying to sell people coaching instead of selling them a solution to an urgent top-of-mind problem.
  • In my free coaching sessions, I was coaching people on whatever issue they brought to the call instead of following a structured enrollment process.
  • I hadn’t chosen a specific target market and niche (I was afraid it would limit me) and had a hard time talking about my coaching.
  • And even though I felt so busy marketing, the fact is I was trying to do so many different things that my efforts were scattered, and I wasn’t doing any of them that well.

It took time, patience, and a lot of grit, but I made those changes!

And guess what… Things started getting easier.

I felt more confident as a coach. I knew who I wanted to enroll and what problem I was helping them solve. I reached those people and turned our conversations into signups! I finished off the year with 3 new coaching clients and brought in enough money to buy those Christmas gifts.

Most important, I was so happy and proud to share with my family about my growing business and how I was turning my passion for coaching and personal development into a viable new career!

EVEN BETTER, just 6 months later, I filled my practice.

The system that turned everything around for me is called Coach & Grow R.I.C.H. and on this very page I’m going to share how you can learn and implement the Coach & Grow R.I.C.H. system as fast and easy as possible.

But before we go on, I’m curious…

How would things be different if you knew, without a doubt, that you could consistently attract high-paying clients and earn the income you desire from coaching? What kind of impact would that have for you and your family? How would you feel? What would that enable you to do?

Over the years, Michelle Schubnel has been a constant in my business. Her commitment to helping coaches build sustainable and thriving businesses is apparent in her client connections and the Coach & Grow Rich system.  In the past year, I launched a speaking tour, based on her system, and kicked off the New Year with her “Best Year Ever” teleclass model.  My client enrollments have increased and I’ve opened up new markets! Michelle continually uplevels the model to reflect current marketing trends while maintaining the credible, proven foundation elements that work.

Gerrie Dresser

Past President ICF Philadelphia

I am so thankful for the work I’ve done with Michelle over the past six months. I focused on clarifying the segments of my business, defining my “who, what and how” and learned so much from Michelle about how to make the most of business opportunities that arise. As a result of working with Michelle my monthly income has tripled and I have exceeded my revenue target for the year. Thanks Michelle!

Nancy Hedley

Crescent Coaching

“C&GR’s ‘heart-felt, business’ philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!”

Chere Bork

Speaker, Coach & Life Balance Enthusiast

Would you save for the future, enjoy a vacation, pay off your debt or perhaps make an upgrade in your home, like Chere did?

Now while these results are not average, they are great examples of what is possible. It’s no surprise that my clients who have had the best results are the ones who have taken smart and consistent action.

The Secret?

PART TWO… As much as I loved coaching my individual clients, I realized that in order to grow I need a leveraged business model. So I started running group coaching programs and created an online training academy, eliminating the income and impact ceiling I hit when I only coached clients one-on-one. GAME CHANGER #2.

You see, at one point in my private coaching practice I was serving 24 individual clients in a month. And quite frankly, I was getting overwhelmed and stressed managing and supporting that many people. I was getting burnt out keeping track of all the details, repeating the same things over and over, dealing with all of the inevitable re-scheduling and feeling like I was always on the phone.

At that same time my mom who lived 3,000 miles away was diagnosed with bone marrow cancer. So I started traveling back and forth from San Francisco to New York to help take care of my mom. And while I was grateful that my coaching business was portable and I could run it from virtually anywhere, I wanted and needed more time and freedom to really be there for my mom the way I wanted to.

That’s when I started running group programs… and that changed everything. Instead of being limited to 24 clients, I started coaching dozens and dozens and eventually hundreds of clients every year. My income shot up to multiple 6-figures. I was able to double my 1-to-1 rates and coach a handful of VIP clients. My work was making a powerful, positive impact on people’s lives and businesses… and I finally had the finances, freedom and flexibility to live my best life.

You can create the coaching business of your dreams.

The key is creating a leveraged business and learning and implementing a time-tested sales and marketing system, something that you can keep repeating over and over again so that you can achieve and enjoy a rewarding, sustainable and profitable business doing what you love.

If you are also willing to take smart, consistent action and not give up, the only thing standing between you and a successful coaching business is knowing what to do.

You can learn what to do and get the support, accountability and guidance so you take smart, consistent action and get the results and enjoy the success you desire.

VIP Mentoring & Coaching with Michelle Schubnel

Get personalized coaching, guidance, mentorship and support from Michelle Schubnel, Founder and Head Coach of Coach & Grow R.I.C.H. Academy and the Group Coaching Success Program.

This Opportunity Is Perfect For You If…

You are a Newer Coach who is ready to hit the ground running and are committed to building a thriving, rewarding, and profitable coaching business. Ideal for coaches who understand the importance of investing in their business in order to avoid the steep learning curve and costly mistakes from trying to do it all on your own.

You are an Experienced Coach who wants to expand your business beyond 1-1 coaching. Ideal for you if you want to add leverage to your business by offering group coaching, online training programs or information products.

You are a Coach who wants to implement today’s leading-edge marketing strategies, such as forming joint venture partnerships and strategic alliances, tapping into an endless pool of clients via online marketing and building a loyal tribe of avid followers through email marketing.

You are a Coach who is committed and serious about your business. You realize that success doesn’t happen overnight and are ready to make a 12 month commitment in order to receive top tier coaching, mentoring, training, guidance and support.

You are a Coach who is financially able to make a 5-Figure investment in order to receive complete access, strategic guidance, hand-holding, accountability, mentorship and support from one of the leading experts in the coaching profession.

When I started working with Michelle, I was primarily focused on 1:1 career coaching. I was successful but I wanted to make a huge difference in the world.  Michelle challenged me to create a new and more powerful vision: to be the “go-to” management and leadership consultant for the United Nations’ Department of Peacekeeping Operations and to “go for it!”  I did. I have had 30 different projects in 16 different Peacekeeping Missions in the Middle East, Central Asia, Africa and The Balkans. Was awarded a 6-figure training, management consulting and coaching contract in Afghanistan and another major project with the War Crimes Tribunal in The Hague. I continue to be challenged, supported and inspired by Michelle. The best is yet to come.

Gene Gitelson

Management and Leadership Consultant - Montclair, NJ


6 Months of Private 1-1 Coaching, Mentoring, Guidance and Support with Expert Coach, Michelle Schubnel

When you work with me privately you receive top level access to my 17+ years experience as a leader in the coaching industry.

You get to leverage the $150,000+ I’ve invested in my sales, marketing and coaching education and mentorship. And you get to tap into all of the lessons I’ve learned earning millions of dollars in my coaching business, so that you can avoid costly and painful mistakes and instead accelerate your success by mentoring with and learning from someone who has been there and done that. I specifically only work with a handful of private clients at a time so I can treat your business as if it were my own, making myself 100% accessible to my VIP Private Clients.

2 Hour Kick-Off Business Planning Strategy Session. ($5,000 Value)

  • In this strategic kick-off session we’ll develop your 2020 Success Plan, diving deep into the Coach & Grow R.I.C.H. Lucrative and Leveraged Coaching Business Blueprint.

2 Private Coaching & Consulting Sessions with Michelle Each Month. ($12,000 Value)

  • Based on your unique situation, we’ll focus on things like fine-tuning your client attraction and enrollment process so that you’re crystal clear about who your perfect ideal clients are and what you help them achieve.

  • We’ll develop your signature coaching system that you can use with private clients, for group coaching programs or as the foundation for an online course.

  • We’ll review your packaging and pricing to ensure that your offerings are attractive to potential clients while you’re being well compensated for your services.

  • We’ll dive into your client attraction process and map out a simple marketing plan based on what you enjoy doing to increase your visibility, lead generation, new client sign-ups and your revenue.

  • We’ll analyze your current business processes and identify any areas that need to be addressed, whether that’s better systems, hiring team members or overall streamlining.

  • Your coaching sessions are scheduled for an hour and if we need some extra time, you’ll get it.

  • We’ll meet on my private zoom video conference line that can be accessed by internet or phone.

  • Sessions are recorded so you can re-listen or transcribe and not feel pressured to take tons of notes.

  • These are strategic, intensive, powerful sessions where we will accomplish more in 60 minutes than some people do in an a month. Plan in advance and roll up your sleeves.

Unlimited Email Access ($3,000 Value)

  • This six month mentoring program is designed to provide you with the proven training, private coaching, guidance and support you need to take your business to the next level. That’s why I provide my Private VIP Clients with unlimited email support.

Thanks so much Michelle for your 1-1 coaching.  Before we met I was unclear about how and when I should start my group coaching program.  You helped me figure out that I just needed to set a date and do it. If I hadn’t done this I would still be unsure of what to do and if this was even something that I wanted or could do.  And now because of your great coaching, training and encouragement I have completed my first six week jumpstart program. I loved every minute of it and I know that this is what I want to do and that I can do it.  Without your help I would still be in the planning stage and who knows, maybe given up on my dream completely. Thank you so much!

K’Lynne Wagner

Working with Michelle was a wonderful experience. She not only helped me devise a customized marketing plan, she also encouraged me to hang with it when times were tough. Because of her motivational coaching technique, I persevered in building my coaching practice and am now signing up three times as many clients a month as I was prior to working with her! Thanks, Michelle!

Kendra Fujiwara

CPC Life Coaching for Women Business Owners


Access to Michelle Schubnel’s Online Training Programs, Including: ($8,500 Value)

Coach & Grow R.I.C.H. Academy – Learn the proven, step-by-step Coach & Grow R.I.C.H. Client Attraction and Business Building System. ($4,000 Value)

Group Coaching Success Home Learning Program – Learn how to design, market, fill and deliver effective and profitable group coaching programs. ($2,000 Value)

How To Thrive Your First Year in Business as a Professional Coach – Originally delivered as a half day pre-conference workshop for the International Coaching Federation Annual Conference, in this 3+ hour audio program you’ll discover the 4 “Keys to Success” necessary to build a thriving, rewarding an profitable coaching business. ($500 Value)

List Building Secrets for Coaches – Learn step-by-step how to grow and nurture a large and responsive email list so you always have a steady stream of new clients and customers. ($1,000 Value)

“Done-For-You” Client Attraction Best Year Ever Teleseminar Package – This “Done-For-You” package makes it super easy. You get everything you need to offer and deliver our high-value “Best Year Ever” teleseminar proven to attract clients. ($1,000 Value)

Group Coaching Success is an excellent program. The framework has been very helpful because it shows step-by-step what’s involved and how to add a lot more leverage to my business. I launched a coaching group with 33 participants as a follow-on to a recent training. It’s great to be able to reach more people and increase my income by coaching groups.

Jim Struck, Leadership & Executive Coach

Michelle’s Group Coaching Success Program is fantastic! I coach in the Fortune 500 market and was able to create two programs in a short timeframe after attending the first few sessions. Michelle has an inspiring style and her training and bonus materials far exceeded my expectations.

The value is exceptional and I would not hesitate to recommend the program to people new to coaching, or people who are seasoned coaches. Group coaching is a great way to diversify your coaching toolkit. The private coaching session with Michelle I signed up for was also extremely useful. Thank you, Michelle!

Angela Love, PhD

Before I learned the Coach & Grow R.I.C.H. system I was unfocused. I felt like I was all over the map. I only had a few clients, no groups and no plan to increase my revenue expect to work harder.

The process of the Coach & Grow R.I.C.H. system is superb. Michelle was a great guide in walking me through the steps and building on each one until I got to the next level.

Since learning the Coach & Grow R.I.C.H. system I have doubled my revenue and I did it without doubling the number of clients I’m serving. I have successfully run two ongoing groups and continue to build more through speaking activities.

I continually come back to the content creation template to plan each group I start. And as I develop more components of my signature system, I always go back to my Coach & Grow R.I.C.H. system materials. The “Marketing Train” lesson was also a huge bonus for me. It gave me the focus I needed to not try to do everything at once.

Thanks Michelle!

Marylee Pangman

Business Consultant and Coach

My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products.

The Client Consultation system…takes the guess work and awkwardness of meeting with prospects and positions me as the quality coaching professional that I am. Also, Handling client Objections changed the way I viewed objections and helped me appreciate the value I offer to clients.

I feel I have all the tools to build a strong and success coaching and training/ speaking practice that is authentic and full of integrity. There is no reason why I shouldn’t be able to build a 6-figure coaching business in the next 12-18 months.

Thank you Michelle for what you do. Keep being awesome!

Jeffrey Edwards

M.Ed., MBA MakeWell Coaching


Having the expert coaching, mentoring and guidance that gives you the clarity, confidence and support to take the best results-oriented actions.

Knowing you’re on the right path, with a clear plan about exactly what you need to do to grow your business, revenue and free time this year without getting overwhelmed.

Building your coaching business in a way that feels great and enables you to make a big impact and income while providing for you and your family’s ideal life, lifestyle and financial goals.

That’s what mentoring and coaching with me is all about… Designing and growing your lucrative and leveraged coaching business where you get to do your best work, make a big impact and live your best life.

If you’re ready to take your coaching business to the next level and you’re committed to doing the work and creating the results you want to achieve, working with me privately can help fast-track your success and I invite you to check out this exclusive opportunity to work with me one-on-one.

Your Next Step

There are currently 3 spots available for Michelle Schubnel’s VIP Mentoring and Coaching Program starting in January 2020.

Click the link below to fill out the application. If your application is accepted, you’ll receive a link to Michelle’s online calendar to schedule your interview so you and Michelle can meet and you both can confirm that mentoring and coaching with Michelle is right for you.

You are encouraged to get your application in right away as the available spots will be filled on a first come, first served basis.

Apply for VIP Mentoring & Coaching with Michelle Schubnel…