Dear Coach,

Have you ever asked yourself,
“What does it REALLY take to become a successful coach?”

It’s an important question because more than 80% of people who enter the coaching profession do NOT achieve the success they desire.

If you can answer “Yes” to any of these questions then you might be in that 80% yourself:

  • Are you taking action, but not getting results?
  • Do you feel frustrated, confused and overwhelmed?
  • Is it a lot harder to get clients then you expected?

I understand because I’ve walked in your shoes. When I became a full-time coach all of those things were true for me too.

Then something happened that changed my business and life forever.

I’m going to share what happened in a moment, but first let me ask…

Are you read to discover what it really takes to achieve business success as a coach?

Because what happened for me, can happen for you too.

What enabled me to fill my practice and go on to build a six-figure business, has also helped so many other coaches as well…

The Secret?

We learned and implemented a proven, research-based, step-by-step system specifically for coaches. We learned how to attract and secure well-paying clients and build a thriving, rewarding and profitable coaching business.

That system is called Coach & Grow R.I.C.H. and on this very page I’m going to share how you can learn and implement the Coach & Grow R.I.C.H. system as fast and easy as possible.

But before we go on, I’m curious…

How would things be different if you knew, without a doubt, that you could consistently attract well-paying clients and earn the income you desire from coaching?

What kind of impact would it have if you could earn the income that these coaches are enjoying?

"I’ve just completed the C&GR program and have $55,000 of new committed coaching revenue. With Coach & Grow R.I.C.H., I’m convinced that this is only the beginning of more success. Now I need more coaches on my team thanks to Michelle and the C&GR business-building program."


Ben Stewart, President
FastForward Companies, Inc.

"Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!"

Jo Miller, CEO
Womens Leadership Coaching

Would you save for the future, enjoy a vacation, pay off your debt or perhaps make an upgrade in your home, like Chere did…

"C&GR’s 'heart-felt, business' philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!"

Chere Bork
Speaker, Coach & Life Balance Enthusiast

Now while these results are not average, they are great examples of what is possible. It’s no surprise that our students who have had the best results are the ones who have taken smart and consistent action.

You can create the coaching business of your dreams.

The key is learning and implementing a time-tested sales and marketing system, something that you can keep repeating over and over again so that you can achieve and enjoy a rewarding, sustainable and profitable business doing what you love.

If you are also willing to take smart, consistent action and not give up, the only thing standing between you and a successful coaching business is knowing what to do.

You can learn what to do and get the support, accountability and guidance so you take smart, consistent action and get the results and enjoy the success you desire.

One-on-One Coaching with a C&GR Coach

Learn the proven, step-by-step Coach & Grow R.I.C.H. client attraction and business-building system that has helped coaches world wide achieve business success.

Get personalized guidance and support from C&GR President and Head Coach Michelle Schubnel or one of the C&GR Associate Coaches through our 6 month coaching program or our VIP Success Acceleration Day. Apply for a complimentary consultation to determine which is right for you.

Apply For A Complimentary Consultation


This Opportunity Is Perfect For You If…

You are a new coach just starting out and you want to skip the whole “pay-your-dues start-up” phase and learn a proven business-building system specifically for coaches right from the beginning.

You are an experienced coach who is tired of struggling and are ready to bring your gifts to the world, serve the people who are right for you (and will pay you handsomely) and finally earn a sustainable income doing the work you love.

You know in your heart that you are meant to coach, you just need to learn how to turn your passion and gifts into a viable livelihood.

You want to make a big impact in the world and earn an income that is commensurate with all of the people you are serving and lives you are impacting.

You realize that knowing how to coach is half of the puzzle and you are ready to discover the other piece so you can earn a great living doing what you love.

You want to avoid the overwhelm and frustration that comes when you try to re-invent the wheel and figure everything out on your own.

What You Can Expect

Your C&GR Coach will help you clarify your business vision and craft a strategic customized plan so you can achieve the business success you desire as quickly and easily as possible. Our goal is to support you in taking smart, consistent action so you can grow your business faster, easier and more effectively than if you were to do it on your own, or if you work with a coach who does not specialize in business-building.

Deciding to invest the time, energy and money to get one-on-one coaching is not insignificant and I’m guessing that you are probably wondering what kind of results you can generate in your business.

Obviously every person is unique and success is influenced by a variety of factors, including the amount of action a person takes.

We have received hundreds of testimonials and success stories over the years from coaches who signed up lots of new clients, grew their business and increased their income as a result of learning and implementing the Coach & Grow R.I.C.H. system.

Here is a tiny sampling of rave reviews…

"As a new coach, I loved coaching but was really struggling to get clients and grow my business. I had been taking a lot of action but I wasn’t getting results. I found myself after coaching school confused on how to market my business and services. I could not identify my Who, What or How on coaching. Then I discovered Coach & Grow R.I.C.H and I immersed myself in learning this step-by-step business-building system for coaches, which immediately trains you on quickly identifying Who you coach, What you coach on, How you coach and much, much more. I was amazed in two short weeks I now know who my ideal clients area. This has allowed me to communicate my services in a way that a client no longer gives me the deer in the head light look. If you’re a coach and you want to expand your business, feel incredibly confident and believe in your services, C&GR is the missing link!!"

Laurie Runyan
Inner Thinner Peace Coaching

"Working with Michelle was a wonderful experience. She not only helped me devise a customized marketing plan, she also encouraged me to hang with it when times were tough. Because of her motivational coaching technique, I persevered in building my coaching practice and am now signing up three times as many clients a month as I was prior to working with her! Thanks, Michelle!"

Kendra Fujiwara, CPC
Life Coaching for Women Business Owners

"Thanks to learning the Coach & Grow R.I.C.H. system, I clarified and developed the vision for my business: Career Coach Now. I created coaching packages that have improved my profitability and cash flow. I created and am now implementing an effective marketing plan. I have completed several workshops and presentations to build my business. I’m thrilled to report that I’m now coaching 8 clients and my relatively new coaching business is growing quickly. None of this would have been possible without your top-notch training and passionate support of coaches. Thank you for all you do!"

Deborah Stewart
Career Coach Now

What You’ll Discover

You’ll be learning the proven, step-by-step Coach & Grow R.I.C.H. business-building system that has helped so many coaches world wide generate business success.

Here are the 6 Big Discoveries you’ll encounter when you gain access to the Coach & Grow R.I.C.H. system:

Discovery #1 – Identify Who Your BEST Clients Are…

The ones who pay you well, are fun to work with and are the easiest to attract.

When you know who your ideal clients are, you can focus your energy and efforts on reaching those people. This makes marketing so much more easy, enjoyable and effective. In this step you’ll learn:

  • How to determine who your best clients are, even if you are just starting out.
  • How to overcome the fear of “limiting” yourself.
  • What to do if you want to work with different groups of people.
  • Today’s hottest target markets and which ones you need to avoid.

Discovery #2 – How to Position Your Coaching

How to position your coaching so your ideal clients line up to work with you.

A big mistake that so many coaches make is that they try to sell “coaching.” The challenge is that people don’t really want coaching. Instead, they want solutions to their problems. In this step you’ll learn:

  • How to determine what people really want help with.
  • What to do if you are interested in lots of areas.
  • How to confidently answer the question, “What do you do?” so people understand what you coach on and want to learn more.

Discovery #3 – Create Your Signature System

Crate your signature system so you stand out from the crowd and gain instant credibility with potential clients.

There is a big myth in the coaching profession that you can’t explain coaching. Yet nothing could be further from the truth. In fact, not only is it critical for attracting and securing new clients, it’s the secret for commanding higher fees and providing more value to your clients. That’s why in this step you’ll learn:

  • How to explain your coaching so people get it and want to learn more.
  • How to turn that description into your own Signature System that is the foundation for developing multiple revenue streams in your business, including group coaching, information products, workshops, a book and passive revenue.
  • How to leverage your Signature system so you are seen as a leading authority and the “go-to coach” in your area.

Apply For A Complimentary Consultation


Discovery #4 – Package and Price Your Coaching

Package and price your coaching for maximum profitability and improved cash flow.

How you price and package your coaching services has a HUGE impact on your profitability, overall business success and bottom line. In this step you’ll learn:

  • The best way to price and package your coaching to maximize revenue and client retention.
  • The big pricing mistake so many coaches make that you absolutely need to avoid.
  • How to connect with the value that your coaching provides so that you feel great about what you charge.
  • How to capitalize on “premium” customers while also serving more price-sensitive clients without feeling like you are giving away your services.

Discovery #5 – Master Client Enrollment

Master client enrollment and feel confident handling sales objections.

Successful coaches are good at sales. They find the sales process fun and easy, even the ones who used to hate selling. You can too! In this step you will learn:

  • The proven 7 step C&GR client enrollment process.
  • Learn the 2 things to do in advance so your potential client is prepared and excited to meet with you.
    The factors that need to be addressed before someone will hire you.
  • The secret strategy that builds trust and discover how to ask for the business in an easy and professional manner.
  • How to handle sales objections with confidence and ease, including the “Magic Question” that gives you permission to coach the person through any objections or concerns they have.

Discovery #6 – Develop Your Customized Marketing System

Develop your customized marketing system so you always have a steady stream of new clients.

As long as you are in business, you always need to be marketing. The secret is creating a system that leverages your natural strengths, is based on activities you enjoy doing and focuses on providing massive value using education-based marketing. In this step you will learn:

  • The 3 critical parts of an effective marketing system.
  • Which marketing strategies are proven to work best, and the ones you shouldn’t waste your time on.
  • How to use speaking engagements and strategic alliances to attract a lot of clients quickly.
  • The types of websites that work best for coaches.
  • How to use electronic newsletters and email marketing to grow a massive list of followers and potential clients.
  • How to leverage your existing networking for referrals.
  • How to use Facebook, LinkedIn and Twitter to attract more clients.
  • The best strategies for finding clients quickly, and much more!

Benefits of Working With a C&GR Coach

  • Learn and implement the proven C&GR business-building system, customized for your unique situation.
  • Follow a structured business growth model, while still having room for your personal needs.
  • Take better and smarter action. (Your Coach will “kick you in the butt” if you need it.)
  • Get the support that enables you to be your best, so you can create the business and life you truly desire.
  • Tap into your coach’s years of experience in coaching and business building.

Your Next Step

Discover how you can grow your business faster, easier and more strategically with personalized guidance and support from a Coach & Grow R.I.C.H. Coach.

Apply For A Complimentary Consultation


Success Stories

  • “I hired Michelle when I first launched my coaching business. I appreciated her sense of humor and fun, and was impressed by the CAGR system and Michelle’s marketing knowledge.  One of the biggest benefits of working with her learning how to adapt the CAGR marketing principles to my specific business needs.

    After taking time off to have a baby, I’m returned to my part-time coaching practice with a comprehensive marketing system in place, thanks to our work together.   Now I’m a part-time coach with a thriving, rewarding and well-paying practice.  Thanks, Michelle!”

    Marla Beck, MFA, CTACC
    Life Coach for Writers

  • “Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!”

    Jo Miller, CEO
    Womens Leadership Coaching

  • “My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products.

    The Client Consultation system…takes the guess work and awkwardness of meeting with prospects and positions me as the quality coaching professional that I am. Also, Handling client Objections changed the way I viewed objections and helped me appreciate the value I offer to clients.

    I feel I have all the tools to build a strong and success coaching and training/ speaking practice that is authentic and full of integrity. There is no reason why I shouldn’t be able to build a 6-figure coaching business in the next 12-18 months.

    Thank you Michelle for what you do. Keep being awesome!”

    Jeffrey Edwards, M.Ed., MBA 
    MakeWell Coaching

Free Coaching Business Start-Up Guide

Launching Your Coaching Business? (Or thinking about it?)

Download Part 1 of the Free Coaching Business Start-Up Guide and discover the key elements you need to have in place to run a successful coaching business, including:

  • How to name your coaching business
  • The best client management systems
  • The importance of signed client agreements
  • Providing intake materials
  • The equipment and technology you need
  • How to get paid and manage finances
  • The legal and insurance items you need to consider
  • And so much more!
Coaching Business Start-Up Guide