DOH! I went into the kitchen to make lunch today and turned on the TV for a quick entertainment fix. (guilty pleasure :)
Next thing I know, It’s 2 hours later and I’m completely absorbed watching the memorial service for the legendary boxer and activist, Muhammad Ali.
And now I’m inspired to share this with you…
#1 – Even though I’m a sports fan and have some basic knowledge of Muhammad Ali (“Float like a butterfly, sting like a bee”)…
…After watching today’s tribute I have a newfound appreciation and respect for “The Champ.” His life story and legacy are so inspiring. Totally worth watching if you can catch a replay.
#2 – I’m curious, what made you read this post?
It was the subject line, right?
Well, that’s why I want to share one of my favorite marketing tips with you today.
An excellent way to connect with your followers is by tapping into current events and pop culture.
In other words, you could use the exact same subject line as I did and share your thoughts about what your audience can learn from Muhammad Ali as it relates to what you coach on.
For example…
If you focus on leadership, you could write about taking a stand for what you believe in and reference how Ali refused to be drafted.
If you’re a health coach you could write about his training regimen or how he dealt with 30 years of Parkinsons disease.
If you focus on relationships, you could write about Ali’s dedication to his wife and family. If you’re a life coach, you could write about being true to yourself or leaving a legacy.
Do you see how this list could go on and on?
The KEY thing though, when referencing something timely, is you can’t procrastinate! When you’re inspired to share something with your audience you’ve got to just do it…
…and not worry about making it perfect!
“I hired Michelle when I first launched my coaching business. I appreciated her sense of humor and fun, and was impressed by the CAGR system and Michelle’s marketing knowledge. One of the biggest benefits of working with her learning how to adapt the CAGR marketing principles to my specific business needs.
“Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!”
“Before I learned the Coach & Grow R.I.C.H. system I was unfocused. I felt like I was all over the map. I only had a few clients, no groups and no plan to increase my revenue expect to work harder.