DOH! I went into the kitchen to make lunch today and turned on the TV for a quick entertainment fix. (guilty pleasure :)
Next thing I know, It’s 2 hours later and I’m completely absorbed watching the memorial service for the legendary boxer and activist, Muhammad Ali.
And now I’m inspired to share this with you…
#1 – Even though I’m a sports fan and have some basic knowledge of Muhammad Ali (“Float like a butterfly, sting like a bee”)…
…After watching today’s tribute I have a newfound appreciation and respect for “The Champ.” His life story and legacy are so inspiring. Totally worth watching if you can catch a replay.
#2 – I’m curious, what made you read this post?
It was the subject line, right?
Well, that’s why I want to share one of my favorite marketing tips with you today.
An excellent way to connect with your followers is by tapping into current events and pop culture.
In other words, you could use the exact same subject line as I did and share your thoughts about what your audience can learn from Muhammad Ali as it relates to what you coach on.
For example…
If you focus on leadership, you could write about taking a stand for what you believe in and reference how Ali refused to be drafted.
If you’re a health coach you could write about his training regimen or how he dealt with 30 years of Parkinsons disease.
If you focus on relationships, you could write about Ali’s dedication to his wife and family. If you’re a life coach, you could write about being true to yourself or leaving a legacy.
Do you see how this list could go on and on?
The KEY thing though, when referencing something timely, is you can’t procrastinate! When you’re inspired to share something with your audience you’ve got to just do it…
…and not worry about making it perfect!
“My coaching business was essentially just an idea before I learned the Coach & Grow RICH system.
“I took Michelle’s training somewhat desperate to generate five clients quickly for my upcoming coaching certification program. I was not only impressed with how many marketing tools I received, but also how many practical ways and examples to apply them. I chose to start with “Grassroots Marketing” and to my elation, I was able to generate 11 clients (better than a 50% return) by just applying a couple of the techniques she shared. I found Michelle to be an extraordinary teacher, who is wholeheartedly committed to helping her students create financial success and freedom.”
“During the Group Coaching Success program I started a year long coaching group for former clients. I also created 2 other group programs and a weekend workshop that will happen in the next few months. Thank you Michelle for this inspiring program and to all the other participants for their helpful feedback.”