DOH! I went into the kitchen to make lunch today and turned on the TV for a quick entertainment fix. (guilty pleasure :)
Next thing I know, It’s 2 hours later and I’m completely absorbed watching the memorial service for the legendary boxer and activist, Muhammad Ali.
And now I’m inspired to share this with you…
#1 – Even though I’m a sports fan and have some basic knowledge of Muhammad Ali (“Float like a butterfly, sting like a bee”)…
…After watching today’s tribute I have a newfound appreciation and respect for “The Champ.” His life story and legacy are so inspiring. Totally worth watching if you can catch a replay.
#2 – I’m curious, what made you read this post?
It was the subject line, right?
Well, that’s why I want to share one of my favorite marketing tips with you today.
An excellent way to connect with your followers is by tapping into current events and pop culture.
In other words, you could use the exact same subject line as I did and share your thoughts about what your audience can learn from Muhammad Ali as it relates to what you coach on.
For example…
If you focus on leadership, you could write about taking a stand for what you believe in and reference how Ali refused to be drafted.
If you’re a health coach you could write about his training regimen or how he dealt with 30 years of Parkinsons disease.
If you focus on relationships, you could write about Ali’s dedication to his wife and family. If you’re a life coach, you could write about being true to yourself or leaving a legacy.
Do you see how this list could go on and on?
The KEY thing though, when referencing something timely, is you can’t procrastinate! When you’re inspired to share something with your audience you’ve got to just do it…
…and not worry about making it perfect!
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“My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products.
“Thank you so much Michelle! This was great. I appreciate the pace and amount of content you covered.”