There’s a big myth in the coaching industry that makes it hard for coaches, especially new coaches, to attract and secure new clients.
Want to know what that myth is?
The MYTH is that everyone wants coaching.
The FACT is that the percentage of people who know what coaching is, recognize the value and actively seek it out is actually rather small.
On the flip side there is a HUGE percentage of people who would benefit from and happily invest in coaching… when it is positioned the correct way.
When you talk about and market your services, do you focus on the coaching?
Do you emphasize how powerful and transformational coaching is, how your coaching methodology works and the logistics of the coaching relationship?
Do you use vague language (e.g. coaching helps people get to the next level) or industry jargon (e.g. coaching empowers people to find their own answers)?
If so, I bet you’re not consistently attracting as many new clients as you would like and that marketing feels like a struggle.
The good news is that you can change this quite easily by focusing on the problems and challenges people have and the solutions, results and outcomes that are possible by working with you.
The majority of people are not walking around thinking, “I want to hire a coach.”
Instead they are thinking…
“I’m unhappy at work and need to find a new career that I actually enjoy.”
“The new manager I hired isn’t connecting with the team and I don’t know what to do about it.”
“I really need to lose weight, get in shape and feel healthy and energized again.”
“I’ve got to figure out how to stop procrastinating and get more organized and productive.”
“I’m stressed out, overwhelmed and feel completely disconnected from my spouse and family.”
“My business isn’t growing and I need to get more clients.”
“I’m tired of being single and going on bad dates. How can I find my soul mate?”
People don’t really care about coaching.
Instead they care deeply about their problems.
That’s why when you position your coaching as the best way to solve big problems or achieve specific outcomes, people pay attention and are interested in hearing about what you offer.
Here’s to YOU being seen as the best solution!
Post a comment below and let me know what you think.