Do you ever question the value that your coaching provides?
When I was a new coach, I struggled with this a lot.
I’d wonder, “Am I providing enough value? Is my coaching worth what I charge?”
Here’s an exercise we teach in the Coach And Grow R.I.C.H. Program that will help you recognize and connect with the value your coaching provides.
EXERCISE – Connect with the Value Your Coaching Provides
1. Make a list of all the benefits, results, outcomes and transformation that you have helped clients achieve or that you think you could help clients achieve. Challenge yourself to write AT LEAST 25 things.
2. Circle the 10 benefits that you think are the most valuable to a potential client.
3. For each of those top 10 benefits, see if you can discover the underlying benefit or the “benefit of the benefit.” You do this by asking “What’s the benefit of that? Why is that important?”
Examples:
Original benefit: find a new job
Underlying benefits: steady and stable income -> ability to provide for family
Original benefit: team meetings that are fast, efficient and enjoyable
Underlying benefit: saves time -> less stress -> leave work feeling peaceful -> more available, present and loving with partner
4. Now put a dollar value next to each of the main underlying benefits, the true benefit.
Examples:
True benefit: ability to provide for family – Value = Priceless
True benefit: more available, present and loving with partner – Value = Priceless
I bet most, if not all of the underlying true benefits you identified would also be valued at priceless, right?
Please keep these underlying benefits and this exercise in mind the next time you are doubting the value of what your coaching can provide.
Post a comment below and let me know what you thought of this exercise or if you have any questions.
What you do matters. Remember that!
“I hired Michelle when I first launched my coaching business. I appreciated her sense of humor and fun, and was impressed by the CAGR system and Michelle’s marketing knowledge. One of the biggest benefits of working with her learning how to adapt the CAGR marketing principles to my specific business needs.
“Thanks to you, your coaching and your program my business is doing great. I’m very specific and I’m very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!”
“My coaching business did not exist before I joined the Coach & Grow R.I.C.H. program! What I really like about the system is that it helped me to learn how to structure my consultation calls so that I attract clients rather than try to push my service on them and also, to work around the money objection. Despite the fact that my coaching business is new; with the help of the system I have already secured several clients and scheduled more consultation sessions. It changes the focus when I concentrate on consultation calls, and it takes a lot of the pressure off. Michelle’s Coach & Grow R.I.C.H. program has truly helped me with gaining more self-confidence and I am so happy that I have already secured new clients after just a few consultations! Thank you Michelle!!!”
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