Of all the decisions that coaches need to make, setting their coaching fees is probably one of the hardest… and one of the most important! Pricing not only determines your bottom line, it also impacts whether or not someone becomes a client.
While there are a variety of considerations when determining your coaching fees, ultimately you are just picking a number. And the good news is, you can change that number whenever you want!
There are 3 main ways that coaches typically charge for their services:
– By The Session (e.g., $125/session)
– By The Month (e.g., $500/month)
– By The Package (e.g., 6 month package for $3,000)
I HIGHLY recommend the “By The Package” approach. There are a number of reasons why. Here are the two biggies:
#1 – It makes your income more stable and predictable. You can forecast your revenue and not be worried that all of your clients are going to suddenly complete on the same month.
#2 – Clients who sign up for a 3+ month coaching package are willing to make an investment and a commitment. They take coaching more seriously and therefore get better results. These are the kinds of clients you want to work with.
How to Create Your Coaching Package
Step #1: Decide how much individual coaching the client receives (number of months, number of sessions/month and length of sessions). Make your decision based on how much coaching will best support your clients in achieving the results they desire, how much coaching you want to provide and how much coaching will clients sign up for.
Step #2: Determine what additional services, value-adds or perks you want to include in your coaching package. For example: check-in calls, email access, assessments, written coaching session reports, other services such as consulting, healing, intuitive readings, muscle-testing, “done-for-you” services such as a Resume Re-Write, Marketing Plan Creation, Customized Eating and Exercise Plan, etc.
Step #3: Price your coaching package. There are many factors to consider when setting your coaching fees, including your target market and niche, your background and experience, your business objectives and what is included in your coaching package.
FAQ’s
Question: What are common coaching fees?
Answer: Coaching fees vary greatly. Here are some typical coaching fees in the US:
Monthly Investment for Life Coaching: $250 – $1,000+
Monthly Investment for Business Coaching: $350 – $2,500+
Monthly Investment for Executive Coaching: $500 – $5,000+
Question: How do I choose the right fee?
Answer: First, identify your income goals for your coaching business. How many clients do you need to serve and at what rate to achieve your income goals?
If you are a new coach and don’t yet feel comfortable or confident in charging your “ideal coaching fee,” choose a lower fee that you do feel good about. Sign up and coach a handful of clients at that lower fee and then raise your rates until you reach your “ideal coaching fee.”
If you are an experienced coach and have a proven track-record of helping your clients achieve results, set your rates so that you achieve your income goals, even if you have to stretch your comfort zone.
Question: Should I have a couple of coaching packages available at different price points?
Answer: Having “higher-priced, medium-priced and lower-priced” options means you’ll be able to serve a bigger segment of your target market. Do this by having different WAYS that clients can work with you (vs. having multiple 1-1 coaching packages at different price points). For example you can:
=> Offer group coaching as your “lower-priced” option. This is perfect for price-sensitive clients, people who prefer a group environment and people who want an entry-level way to experience you and your coaching.
=> Offer your 1-1 coaching package as your “medium-priced” option. For most coaches, this is the option that the majority of clients will choose.
=> Offer a VIP Day Coaching Intensive as your “higher-priced” option. When creating your “higher-priced” option don’t focus on giving more coaching. Instead focus on what will enable clients to achieve the desired results quickly. Premium buyers will make a big investment IF you enable them to achieve results quickly.
How do you package and price your coaching?
Do you have any questions about packaging and pricing your coaching services?
Post your thoughts, comments and questions below!
“Before I learned the Coach & Grow R.I.C.H. system I was unfocused. I felt like I was all over the map. I only had a few clients, no groups and no plan to increase my revenue expect to work harder.
“My coaching business did not exist before I joined the Coach & Grow R.I.C.H. program! What I really like about the system is that it helped me to learn how to structure my consultation calls so that I attract clients rather than try to push my service on them and also, to work around the money objection. Despite the fact that my coaching business is new; with the help of the system I have already secured several clients and scheduled more consultation sessions. It changes the focus when I concentrate on consultation calls, and it takes a lot of the pressure off. Michelle’s Coach & Grow R.I.C.H. program has truly helped me with gaining more self-confidence and I am so happy that I have already secured new clients after just a few consultations! Thank you Michelle!!!”
“I hired Michelle when I first launched my coaching business. I appreciated her sense of humor and fun, and was impressed by the CAGR system and Michelle’s marketing knowledge. One of the biggest benefits of working with her learning how to adapt the CAGR marketing principles to my specific business needs.
Thank you very much for sharing and all the Q&A.. I truly appreciate your help.. I’m grateful.
What are your thoughts for pricing in 2020?
Hi Coach Jaimes – I see coaching fees holding steady!
Thank you, a well written article and very timely for me. Have you made adjustments in coaching fees for this year?
Hello Sir.
I really do appreciate your words on Coaching pricing. I am a Relationship Coach and I believe so well in my abilities. In fact I have really helped a few people. How do you suggest I charge?
Many thanks.
I personally haven’t made any adjustments to my fees.
Fantastic article, I’m in the early stages of starting the set up of my coaching business, this is so helpful, along with the comments from others published above. Keep up the wonderful work!
I’m so glad this was helpful Bill!
What a blessing to read this
My name is Anthony, I am a certified coach, and I just found out about staff coaching by reading an article about Zappos staff coaching. And what I want to do is provide services to businesses and organizations that help improve the lives of returning citizens with life restoring opportunities.
I know who my target market and I know what my niche is. What I don’t know is how to put together a proposal or what type of packages do I offer this market?
Also, would staff coaching be the appropriate title for what I want to do?
Hi Anthony, I suggest setting up meetings with a decision maker within the organization to better understand their needs and how your coaching services can benefit the company.
Michelle I cant thank you enough. I was lost and this article gave me great ideas. I was an HR Senior manager that resigned and started my own business. I want to attract more clients and work more remotely. I have drafted a plan with specific actions to work on them. You inspired me. I am currently starting my dissertation to complete my PHD in Industrial Organizational Psychology and completed my coaching certification in January 2019. My goal is to work more in what I love and at my pace. I really need your expertise to be able to reach my income goals. I will verify more your blog and other information. Again thanks so much for enlightening me.
Congratulations on completing your coaching certification, starting your coaching business and working on your PHD!
Thank you for this important confirming information. Coaching fees can and do vary depending on market you choose to engage or who chooses you to coach them. My target is the Nonprofit Leadership community and the infrastructure money is always tight, but I can advise them in ways to work it out at a reasonable rate. I like the comments about Paypal as a billing and collections resource.
Awesome Gregory, you can definitely be well compensated in the field of nonprofit leadership – they often have some type of professional development budget.
Thank you so much Michele,
This is straightforward and easy to follow with just enough data to have us do our own research and planning. I appreciate your help!
Thank you so much for this informative and easily applicable information. I have just received my certification and I am so looking forward to serve and help others.
You are most welcome!
Thank you my middle name sake for the information you shared with me. It was very useful and informative. Thanks
Great article. I have a question. How do you charge for online coaching? Do you charge upfront or send an invoice after the coaching? If afterwards, how do you deal with clients who don’t pay?
Hi Jonathan,
My online clients make a payment to my Paypal account before their coaching session. There is a way on Paypal that is free for both of us and Paypal can deposit the money into your bank account as long as you set up a pay pal account in advance. Hope that helps!
Jonathan, Here’s whats worked for 20 years as a business consultant & coach. Send your new client an invoice immediately after they agree to work with you. It shows them you are both serious and a professional. Make it due on the 1st. From then on, email their invoice 2 to 4 days before the 1st so they will have time to get it paid by the 1st. If it isn’t paid by the 1st, contact them. Pay Pal is a good place to start though there are other options. What I like about PayPal is that they have an invoice form, once you fill it out for your client you can pull it up next month, change the dates and anything else you want and click send. They keep a record of your invoices for you. They charge a small fee which they will deduct from the money your paid invoice. They will notify you when the client pays and deposit it in whatever bank account you tell them to.
Hey Jonathan,
I use Waveapps. Its an excellent piece of software that is free use for most items, including my favourite, scheduled invoicing. When m coaching clients want to pay per session, I simply set up a recurring plan and they receive the invoice before the session.
As for payment, it is best they pay before the session to remove the possibility of them forgetting to pay after and you having to chase.
Lots of great feedback below! Typically if you are coaching a private individual, they pay for the coaching before the service is rendered. For corporate clients an invoice is typically sent after the coaching has been delivered.
Thank you so much for sharing this information. It was very helpful in figuring out how to benefit prospective clients and myself.
Casey
Thanks so much for all of this information. Very helpful and I too am learning from the comments. How do you recommend handling the “quick check-ins”? I am curious how you keep them quick and what the expectations are that you or others lay down in advance for their clients? I can see email contact and quick check-ins getting to be very long and involved so am just looking for some feedback on this. TIA :)
Hi Tammi – The best way to make sure “quick check-ins” and emails in between scheduled coaching sessions don’t get out of hand is to establish clear guidelines, boundaries and expectations up front. Also another great tip is if the question via email or quick check-in requires more time, let them know this is something to focus on in the upcoming session.
Thank you Michelle!
I am about to start my own coaching business and your articles are so helpful and also I have learned lots from the comments that others have written here.
Thank you for giving us your wisdom!
Maria
Hi, You have been(your blog) a help send from heaven. Honestly! I have been in coaching for the past 5 years but it was not so professional till recent. Now I aim to start a professional career coaching.
My coaching will be different as – it will be online – this idea is relatively new here as students and majority of the coaches prefer class-room based curriculum while I desire to break the norm.
Online coaching pricing is my concern, as I do not have prudent bench-mark. It demands time to prepare the courses, to remain updated. I would be offering video-tutorials, GDs, assessments, assignments, teaching innovations, etc.
How do I price and justify the same?
Can you help me?
Hi Chirasree – Online/virtual coaching is becoming more and more common and popular. Pricing is all about the value and today we can provide the same, if not even more value, online!
Thank you for this! This was a great read and really gave me some prospective.
I do not have my certification for coaching. Could you give me some suggestions and comments on how to market myself. How do coaches establish a website that advertises their services.
Thank you.
Michelle…you rock ! Thank you for sharing your knowledge with all of us. I have be studying coaching since 2004 and became certified in 2011. Currently I am working as a career coach and finally venturing out into my own coaching business “for reals” !!! So many experts ask for $$$ before they would give away the type of info you offered in this free blog post. I respect you for doing that and thank you for this valuable information. Wishing you continued success….
Glad this article was valuable Kristen! Congrats on launching your business!
I am just getting into coaching now. Do you need to charge your clients taxes on the coaching sessions?
Nope, it’s a service not a retail sale. Don’t charge sales tax.
I am not a coach (yet) but I do own my own professional pet sitting business. I would look into your local laws (perhaps reach out to a business lawyer or accountant) because some places DO require sales tax on services.
Good question Shawn – I suggest finding out what the law is in your local area. For example in the United States we do not charge taxes on services, however in Europe VAT is charged on goods and services.
I have been coaching off and on. My niche is relationships, personal development and some entrepreneur consulting. Also not to add, I a also a Certified Anger Resolution Therapist. I have been making the mistake of charging $45 per one hour session and thought if I charged more I may not get as many clients due to the economic issues. All my clients succeed through the roof and after reading this I feel foolish. What would you suggest for the fear of raising prices and what do you think my starting price should be? I will also be taking some info from what I have already read in this post.
Raise your prices first of all, obviously you are getting the results for your clients so it should not be a problem. Then get reviews from your previous clients if you have not already done so and are they giving you any referral?
Hi Charlene – The good news is you have worked with lots of clients and you’re clearly talented at what you do. Time to raise your prices, stop charging by the hour and create your coaching packag!
Hi Michelle!
My husband and I recently opened a business renovating a 100 year-old granary into a couples getaway cabin surrounded within a peaceful organic atmosphere. I am a licensed social worker with years of experience with marriage mentoring. I would like to offer marriage/relationship mentoring or coaching options to our website but what would be the best approach to charge and since these would be guests that generally stay at the cabin for 1-3 nights?
Thank you,
Melanie
Melanie, That sounds amazing! I want to bring my wife there! How do I get more info on your converted granary get away?
Congratulations Melanie and love your idea. I can see you creating something like a “Relationship Rescue” 3-night package that includes the stay at the cabin plus daily coaching, activities, welcome gift, etc.
Hello Michelle,
this is a great way to communicate I have learned more as I have read the postings and responses. I am glad I took the time out to search for comments and ideas on the web, which I ran into this blog. I am a new certified life, adolescent and success coach. I am still trying to establish my self and gain clients. I have been struggling with how to package and what to offer to clients.
my targeted audience is parents who have teenage girls between 12-18 to assist them in building better relationships with their teenage daughters and teaching how they can meet their love languages without shutting their teenager out and keeping an open line of communication. I am having a difficult time coming up with how to package a program that I can offer. any ideas is greatly appreciated.
Atha
Atha, I love your niche! This is an area that needs a lot of help in my opinion! Once you set up your packages, consider doing a seminar on Zoom for parents of girls that age. Offer some valuable information and then ask for referrals.
Yes Lisa! Great idea!
Hi Atha – What a clear and focused target market and niche! I can totally see you offering a 3-6 month “Create The Kind of Relationship With Your Teenage Daughter That You Wished You Had With Your Mom” Coaching Package / Program!
Hi Michelle,
Thanks for the great information! I am also looking to put together my schedule-balance of coaching hours per week, marketing activities and admin. Can you help with balancing this out? Do you have any tips or site recommendations?
Kate
Hi Kate – Yes that’s something we teach in our Create Your Coaching Business & Marketing Plan Virtual Workshop!
Excellent! Love it! I’m revisiting my pricing and found this very helpful.
Thank you for sharing.
A.
I have been giving my services for the past 4 years, and now that I’m now trying to turn this into a business to provide income . There are so many different ideas and programs that state what you need and should do to get started, CONFUSED???
Hi Carolynne, Yes there are a lot of ideas and options out there. I recommend you choose one main mentor or program that feels right to focus on.
Hi Michelle,
Thanks for the great post. I have been asked to do some group coaching in the US. However I find it hard to set a proper price for the group. I was told that asking about 2000 dollars a week for 3 day session, observation and analysis would be reasonable. This is would be a group of 10 to 15 people at the time. In Europe, in particular in the north, the prices tend to be a lot higher and it is hard to find a proper indication.
Thanks for helping out.
Menno
Hi Menno – That pricing sounds fair. Best way to know is try it out!
Greetings I am creating a coaching program for girls.
Need help determining the appropriate length of time to coach a teen?
The number of sessions to best offer?
How to determine the Package setup for this coaching?
Also the best way to create a VIP Day for mom/daughter and the pricing?
Could you help?
This is a great article. It has already helped a lot…
Coaching 3 month 4 sessions each month 60 mins.
12 sessions
Weekly
$__________
Also where can I find the best intake/process formula for clients of this nature..
I am currently working with business owners.
I do an assessment with biz owner..
I was thinking for this coaching program…
I would: assess parents, kids, and that would best determine what I recommend for length of coaching program..
Thank you in advance for your assistance
Sunny! Would love to help you figure all this out. I encourage you to check out Coach & Grow R.I.C.H. Academy http://www.coachandgrowrich.com/academy and join me. That’s the best and most affordable way to get my coaching and support!
This is a silly question, but I’m a newbie and am just beginning to create packages. When charging for packages, such as the $2400 6-month example listed above, should we expect clients to pay the entire amount up front or should we offer them the opportunity to pay in monthly (or even weekly) installments? I don’t want to lose clients just because they can’t afford to pay for the entire package upfront. Thanks! :)
Hi Christine, Great question! Yes, it is common to have clients pay monthly. So in the example $2400 for a 6 month package, the client would pay $400/month. Another thing you can offer is a savings to the client if they choose to make one full payment. 10% is a common savings amount for the fll pay option. – Michelle
Hi Michelle! Thanks for the awesome content!
If they would pay monthly for say the 6 month fee, would you have them sign a contract or how do you keep them from quitting on you and staying the course?
Hello michelle, I been coaching all my life but never knew that was what i was doing. Lol however i am 43yrs old and i am a 20plus year Lupus survivor. I have counseled people with chronic illness an lupus for a while now. I have overcome many struggles an have learned to live life after diagnosis. I struggled with a niche then realized i want to work with people with chronic illness and lupus helping them move forward in life so they can accomplish their goals. Ok my struggle is how do i fine tune my description of what my goals are for these type of clients. Right now i call myself an esteem life coach because i do plan to help them rebuild their self-esteem to once again have confidence. Is that a good ttitle?i am a new coach not certified yet so what do you suppose i charge? Or type of programs ? I am also stuck in what to name my practice i was going to use my name but wasn’t sure if that was a good look. Any advice is well appreciated. My website is being created so i have to figure all this out. Thanks Michelle
Kisha, are you still coaching? How about a business name of “Lupus Conquered”? (You are, probably, far past this now. I have other ideas but given the age of your post/blog, I don’t know if its useful, 2 years later.)
Hi Michelle,
Great post, thank you!
I am concentrating on writing the content for my coaching program, but am at a loss as to what to include in my content.
I have a template for my program already, but when it comes to actually writing the program itself I freeze as I really don’t know what kind of content I need to put in,ie in the way of what do I include in the content for my clients to do to reach their goals etc.
Do I include coaching tools? Assessments for them to do? etc. Things that through my experience I believe will work, and then include why I believe it works!?
Please help! If you can understand my situation through my ramblings.
Warm regard,
Jane
Michelle, I too am stuck on my pricing. I am a brand new health coach. Have been an RN almost 20 yrs now. My pricing right now is $265/mo for my 3 month program and I offer a 1 hr strategy session with a bonus 50 min session 1 wk later and some other bonuses for $185.
I would like to do a VIP day also for about 4 hrs but not sure how to price this one. Any suggestions?
Thank you!
I’d be happy to talk to you about this too! http://www.permissiontocharge.com!
Hi Kristy,
With your current pricing I’d do something in the $495 – $695 range for your VIP Day. A formula you can use is the VIP day is 2-3 times your monthly rate.
Rock on!
-Michelle
I am a long time psychotherapist, just beginning my coaching practice. I have not seen anyone address the typical cancellation policy, that accompanies fees that are collected on a package basis.
Clearly, if clients do not schedule or “no show” for an appointment, there would be no refund. But what reasonable exceptions are made, for illness, emergencies and the like? And what if the Coach encounters an emergency, illness, etc…are refunds provided then?
Would just like to know what agreement is usual for these exceptional situations.
Also, if a three month package is bought by the client, what arrangement is offered to terminate the package — if it is not meeting their needs — and with what amount of advanced notice?
Great questions Roberta. I recommend you outline these items in your policies and procedures and share them with the client in the first session. You want to let the client know that you expect them to make their coaching sessions a priority. Typically you would reschedule vs. refunding if a session is missed. If a client who bought a 3 month package is not happy with the coaching (and the coach has attempted to rectify the situation) I recommend allowing them to terminate. It’s not fun to coach someone who isn’t into it!
Great Post. I found it very helpful Michelle. My husband and I currently teach a social marketing media class twice per year at the local Veterans Council. Basically this where veterans help veterans start and grow a small business by teaching them to write a basic business plan. Low income qualified individuals are also welcome.
What we have found is that a lot of attendees are still confused and really wondering what to do next.
We would like to offer a mentoring business program that is similar to the model you featured.
We are both entreprenuers and have been growing businesses both online and off since 1997 and 2009 respectively between me and my husband.
how would you structure a pricling level meeting your outline for our business model.
Hi Michelle,
I must say I love your post your are tops when it comes to getting the information coaches need to be successful. KUDOS!!!
Here is my situation. The husband and I coach a social media marketing program at the local Veterans Council. we basically put together a 2 hour mentoring session that gives veterans and qualified non veterans the ability to write a basic business plan.
What I would like to do is marketing to small business startups three levels of getting their business viable with short and long term goals using social media.
any suggestions on what we could call our packages would be greatly appreciated.
I just had to say, I like the simple way you lay things out so that they are easy to understand. Thanks!
Hi there, I’m arriving very late to this but I’ve loved what I’ve been reading. I’m trying to work out a business names for my three packages for coaching coaches. Package 1 is coaching them in start up business, Package 2 is coaching/mentoring/feedback to hone/develop their skills, Package 3 is the full works, all of above plus life too to get a great work life balance. Does anybody have any good ideas. I’d like something a bit less traditional, I’m more about bringing fun to my coaching
Hi Michelle,
Thank you so much for your tips. They really add value to me.
I am a sales coach with a certification in career coaching. I don’t like career coaching and I started in direct sales last year and have found that I love the transformation one goes through when they learn how to sell and value their talents because I went through that. So now I teach the process of sales for start out entrepreneurs and also do life coaching. My business has grown in an ad hoc way but I am very good at what I do.
I am stuck because I have no idea what kind of coach to call myself and how to come up with my products and services. I would appreciate your input.
I look forward to hearing from you.
Cheers!
Sonali.
Sonali–you sound amazing I would love to connect with you–I’m a health coach and have also had experience in direct sales as well–perhaps we can support each other’s work? Feel free to get in touch.
I would love to get in touch! Sorry just saw your post! A bit late!
How do we get in touch with each other?
I look forward to hearing from you.
p.s. Michelle.
My clients tend to be women ages 40-65. I am also learning how to really target my perfect client. Any thoughts would be brilliant! Thank You!
Hello Michelle,
First thank you for all the great feedback above.
My expertise is breakthrough coaching and I am now adding Strategic Intervention Coaching. In the past, my clients break through limiting patterns at a subconscious level with 5-8 hours and off they go. So, I am constantly looking for new clients.
I was recommended to create along with my 8 hour breakthrough coaching package; a 6 month package and then move into a 12 month. I am also thinking about a laser coaching session of one hour – for individuals who want some results now, and are new to coaching. I was creating platinum, silver and mentoring packages and exploring $$$ for these. Any thoughts or ideas would be great and thank you.
Very helpful article, Michelle. Thanks so much!
Hi Michelle, among all the coaches I have been listening to, you are the one to recon with. I get excited, inspired, & enthusiastic to do something each time I read your posting but this one took my breadth away! This is excellent and very helpful in guiding me to model after. Thank you Michelle. You Rock !
Regina Ozoemela
Thanks Regina! I appreciate that.
I am planning a coaching program to help people start to get active again. I need three weeks to teach the information. I am not sure how to make it something people will buy and offer it to people. Here is a break down of the course. http://www.michellegreenman.com/ready-set-get-active
When I look at step #1 I realize that the clients will need 4-6 weeks to see results, what do you suggest? time? price? launch?
For your topic I recommend 6-12+ weeks. You are so right that they need time to see results. I recommend you offer weekly sessions and use a private facebook group for more accountability and support.
What type of pricing do you think would be appropriate for 6-7 weeks?
Michelle
This is a relevant content rich discussion. Thank you for sharing your ideas. It opens the door for me in creating my coaching packages.
I’m so glad Sandra.
I work with people with chronic pain. Many of them are on disability so don’t have much ‘spare money’ for coaching, so for these clients I have very low fee. Obviously group coaching is a one option here, but do you have any other ideas?
Hi Jennifer – how about some kind of home study program, and then the group meets only once per month? You could maybe include email support if they have any questions, and a forum to connect with the group and get additional input?
I love Jane’s suggestions!
Hi Michelle,
Thanks for the great info. I’ve been trying to figure out how to do a VIP day or something where clients get results quickly; however, my coaching is about losing weight forever and never having to go on another diet or do a lot of exercise. Instead, I coach them to slowly change lifestyle habits and change how they think about food and eating. These take time. The client needs to have a really solid foundation and may not lose any weight the first month or two. I know everyone wants a quick fix but that won’t lead to permanent change. Any ideas for me?
You could offer a VIP day that prepares them to lose weight and keep it off forever, ie: clean out the kitchen of junk, create meal plans, buy healthy food, determine exercise plan, what do they need to execute it, etc…
Great post!
I work with adoptive/foster (sometimes biological) parents of very challenging kids, most with attachment issues and other special needs.
I’d love ideas about what to call my equivalent of a VIP day. (I don’t think that name feels right for my clients.) It would include training in a trauma-informed, relationship-based parenting model, as well as healing sessions that get to the parents’ core issues so that they can develop their capacity for compassion and calm, even in the face of difficult behaviors. I use EFT as well as other body-centered and mindfulness-based modalities.
Here are some ideas for naming a Coaching VIP Day:
Coaching Intensive
Success Acceleration Day
Parenting Success Coaching Day
Great article, Michelle, and timely! I’ve offered my public speaking coaching in “packages” since the beginning, but it’s a three-session package, which really comes out to more of a per-session/hourly rate. I’m trying to get away from that and focus more on a mentoring model, which would be more like the “package” you’re talking about.
I also offer group coaching and, like @Elizabeth above, never considered the one-to-one coaching a mid-priced offering. Now I’m starting to think about an intensive, or VIP-day type program.
What’s hard for me in shifting to the mentoring model is that clients want to know “How many sessions will that be?” They want to quantify the dollars they’re paying. And right now, I have an easy answer. The mentoring model doesn’t have an easy answer, and I’m not sure how to approach it with new prospects. I guess this is already how a lot of life coaches work, but as a public speaking coach, we tend to have a more finite window: usually a presentation or two down the line we’re preparing for.
Thanks for stimulating more thinking on this.
Hi Lisa, Happy to help stimulate the thinking. For your “mentoring” model I recommend following the steps above and creating it as an X month package where they get some 1-1 coaching, email access, quick check-ins as needed, etc. Sounds like a smart addition to your offerings!
Hi Michelle,
what a useful (and timely) article! I hadn’t thought of the 1 on 1 option as the medium priced one… Great thought.
What about a combination of coaching delivered by email/audios with email support and twice monthly group Q&A calls? I’m just about to launch a program like that and I’m trying to decide on pricing. I’m also thinking of offering a pricing model where the first few get in for less and then the price goes up (and up).
Thanks also for addressing the option of some done-for-you services, which I offer, but sometimes wonder whether that’s a conflict of interest. Glad to see that this is okay, and it could work well with the above model.
Hi Elisabeth, Sounds great!
A formula for pricing group programs, if you want the group to be your “lower priced” option, is to price set the fee at 25% – 50% of your 1-1 rate.
Having an incentive for people to sign is always a good idea and special pricing for the first X people can work well.
Michelle,
I am about to put my new prices on my new website http://www.HealthCoach-Lisa.com. I have been a nutritionist with an MS since 2001 and a trainer since 1994.
My Initial consult is $185 and my follows are $90 (single) $80 pack of 5. My week jumpstart is $495 6 Weeks $560 12 weeks $1095 and 12 weeks online program $795. I am in NYC.
Before I post I would love any feedback.
Thanks! Lisa
Hi Lisa, Congratulations on your new site!
A lot of coaches ask whether or not to put their prices on their website.
Listing your coaching fees on your website is a good thing to do if you want to prequalify people by making sure they know in advance what the investment is to work with you.
I do not recommend publishing your coaching fees on your website if you want to attract more potential clients – especially if you want to attract those people who might initially see the investment on your site and think it is “too expensive” but when you take them through the client enrollment process they then understand the value and decide to move forward.
One of the most useful blogs I have read recently.
It addresses one of the most difficult topics faced by new coaches in a very pragmatic way.
A very simple – “thank you”
Thanks Tony! Glad it was useful.
Hi Michele, I must say that I am very pleased with all of your information,expertise and answers to the many questions.I am just starting out S a lifestyle change coach to women re eating healthy , losing weight naturally and restoring their health. I too was timid about how to price but I learnt a lot from you.Thanks again.Do you certify?
And if you do certify what is the cost of your course?