I recently had a strategy session with a talented coach who planned on launching a year-long coaching group for executive women. She worked hard on her marketing, offered several free teleclasses and spent a lot of time writing her sales page… but her program didn’t fill.
Naturally, she was disappointed.
Fortunately, she also realized that failure is part of success. The key thing is to learn from your failures, fine-tune your strategies and actions and then try again.
Please don’t fall into the trap I see so many coaches make: Trying something once and if it doesn’t work out the way you hoped you give up and move on to something else. This is a huge mistake!
If the coach had not offered the group program, she never would have received all the knowledge and insight she gained when we analyzed why the group did not fill.
She is now well-prepared to do some market research, make the necessary modifications and offer her group again.
In addition, the coach’s efforts were not in vain. One of the attendees on her free teleclasses was so impressed with the coach and her program that she inquired about it being offered as a one day workshop as part of a University’s continuing education program. The coach is now excitedly preparing to deliver the workshop and looking forward to a $4,000 payday!
You will fail more times than you’d like and even though it’s not fun, it’s necessary. As Sochiro Honda, the founder of Honda Motor Company said, “Success is 99% Failure.”
Don’t be afraid to fail.
“My coaching business did not exist before I joined the Coach & Grow R.I.C.H. program! What I really like about the system is that it helped me to learn how to structure my consultation calls so that I attract clients rather than try to push my service on them and also, to work around the money objection. Despite the fact that my coaching business is new; with the help of the system I have already secured several clients and scheduled more consultation sessions. It changes the focus when I concentrate on consultation calls, and it takes a lot of the pressure off. Michelle’s Coach & Grow R.I.C.H. program has truly helped me with gaining more self-confidence and I am so happy that I have already secured new clients after just a few consultations! Thank you Michelle!!!”
“My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products.
“C&GR’s ‘heart-felt, business’ philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!”