I have a quick question for you.
What do you call your client enrollment session/consultation?
For example, do you call it a:
=> Free Session
=> Complimentary Session
=> Free Coaching Session
=> Complimentary Coaching Consultation
=> No-Cost Initial Consultation
=> Strategy Session
=> Breakthrough Session
=> Discovery Session
Do you give it an enticing name based on the main outcome or result your ideal client desires?
Such as:
=> Career Jump-Start Session
=> Client Attraction Strategy Session
=> Fitness Breakthrough Session
=> Peaceful Divorce Strategy Session
=> Leadership Breakthrough Session
=> Relationship Revitalization Session
=> Effective Executive Strategy Session
Share your thoughts by leaving a comment below.
You see, the name of your client enrollment process impacts:
- How you position the session
- How you market the session
- How people perceive the session
- Who signs up
- How many people sign up
- What people expect from the session
- How you conduct the session
For example, let’s look at some of the commonly used words:
Free catches the eye and is short and easy-to-say, but can trigger spam filters and can lessen the perceived value.
Complimentary gives a professional feel, but is a mouthful to say.
No-Cost has two negative words, no and cost!
Session sounds like something you regularly do with clients.
Consultation implies a meeting for an evaluation, recommendation and likely some type of decision.
The words Strategy and Breakthrough are powerful.
Giving your session an enticing outcome-based name speaks directly to your target market and captures their interest.
So, what do you call it?
Share your opinion and join the conversation by leaving a comment below.
Thanks! I really look forward to reading what you have to say.
“Thanks to you, your coaching and your program my business is doing great. I’m very specific and I’m very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!”
“Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!”
“I took Michelle’s training somewhat desperate to generate five clients quickly for my upcoming coaching certification program. I was not only impressed with how many marketing tools I received, but also how many practical ways and examples to apply them. I chose to start with “Grassroots Marketing” and to my elation, I was able to generate 11 clients (better than a 50% return) by just applying a couple of the techniques she shared. I found Michelle to be an extraordinary teacher, who is wholeheartedly committed to helping her students create financial success and freedom.”
Thank you, great timing!
I am really interested in what I could use for a marriage coaching session. Would discovery session title work good or no?
Very interesting discussion. I am just setting up as a Leadership Coach & Mentor, and currently leaning towards ‘Breakthrough’ session as this has got a very positive meaning and feel about it. It also gives the client an opportunity to focus on either a long, medium or short-term goal that they wish to achieve and focus on in the session. However, I also like the sound of ‘Breakthrough Strategy’ session as this suggests that one will be exploring a range of strategies (options) that will help to get the breakthrough that the client desires.
Does one pick a name depending on the type of clients one will work with or the industry that they are working in?
For me it depends on where I am leading clients to. To kick off this year I called it the “2014 Breakthrough Strategy Session” focused on helping clients become clear on an area they would like breakthrough in 2014. If I’m leading directly to a specific program or result I would name it differently.
Hi Lavonya,
What impact has “2014 Breakthrough Strategy Session” had on enrolling new clients?
Thanks for this resource. I am going to start with Discovery Coaching Session with a second line that says it is free. I like what Karen says about Initial Consultation so maybe later on, I will switch. For now, Discovery leads nicely into to discover if we are a good fit.
I was going to call it Pivotal Success Session but I have decided to use that for my key free workshop that I am going to offer to try to pull people into my next group coaching series.
I call it a Discovery Session. We ‘discover’ whether or not we are right for each other, and if so, we then ‘discover’ which package or program is the right one.
I use this in 2 businesses: my massage therapy practice
and my marketing system for holistic practitioners.
I have tried working with several titles and am leaning toward ” Breakthrough School Wide Motivational Reading Program Strategy Session”: My nich is school administrators, Media Specialist (librarians) and teachers who are struggling with motivating students to read for pleasure.
Earl, I just read your post and thought I’d offer some food for thought. What if you simplified it and focused on what the administrators want… something like “Readers Revolution Strategy Session” or “Rocking Readers Strategy Session” or “Motivated Reader Revolution”? (P.s. Sounds like something they’d likely pay for…)
I’m using a different strategy –
My groups are “by invitation only” so this gives additional perceived value to the program. The application consists of a written online questionnaire, followed by a telephone interview. If it seems like a good fit, the person applying is invited for a minimum of 3 months at an introductory rate.
Since this is brand new – I’ll have to let you know how it works out.
How did this/is this working out Michael?
I call it Free Coaching Breakthrough Session.
Oh and I either say it’s complimentary or no cost. I’m not sure how else to explain that they don’t have to pay for it. But if anyone has a better way of saying it then I am open to suggestions :)
Discovery Session
The table of contents session. (We write an instruction manual for their child.)
I call it a “strategy session” — I think it sets expectations just right.
Complimentary Coaching
I am calling it a “Free Introductory Consultation”.
I haven’t thought of calling it anything else. I will think about that.
I used to call it a Free Strategy Session. Now that I am a lot more busy and my practice is pretty full (thanks to C&GR!) I call it an Free Initial Consultation since I only want to meet with people who are already interested in learning more about coaching with me. Since I’ve changed the name I get less inquiries from my website, but the conversation rate is higher.