I have a quick question for you.
What do you call your client enrollment session/consultation?
For example, do you call it a:
=> Free Session
=> Complimentary Session
=> Free Coaching Session
=> Complimentary Coaching Consultation
=> No-Cost Initial Consultation
=> Strategy Session
=> Breakthrough Session
=> Discovery Session
Do you give it an enticing name based on the main outcome or result your ideal client desires?
=> Career Jump-Start Session
=> Client Attraction Strategy Session
=> Fitness Breakthrough Session
=> Peaceful Divorce Strategy Session
=> Leadership Breakthrough Session
=> Relationship Revitalization Session
=> Effective Executive Strategy Session
Share your thoughts by leaving a comment below.
You see, the name of your client enrollment process impacts:
- How you position the session
- How you market the session
- How people perceive the session
- Who signs up
- How many people sign up
- What people expect from the session
- How you conduct the session
For example, let’s look at some of the commonly used words:
Free catches the eye and is short and easy-to-say, but can trigger spam filters and can lessen the perceived value.
Complimentary gives a professional feel, but is a mouthful to say.
No-Cost has two negative words, no and cost!
Session sounds like something you regularly do with clients.
Consultation implies a meeting for an evaluation, recommendation and likely some type of decision.
The words Strategy and Breakthrough are powerful.
Giving your session an enticing outcome-based name speaks directly to your target market and captures their interest.
So, what do you call it?
Share your opinion and join the conversation by leaving a comment below.
Thanks! I really look forward to reading what you have to say.