First off, THANK YOU to everyone who commented to let me know you are getting value from these takeaways. I really appreciate getting the feedback :)
The third takeaway that I want to share with you from the 2019 “Traffic & Conversion” Marketing Conference is from the Day 3 keynote, delivered by Sally Hogshead, creator of the Fascination Personality Test.
(If you missed my Takeaway #1 about the opening keynote titled “It’s The End Of Marketing As We Know It” you can read that here or Takeaway #2 about the 5 steps to be seen as an authority you can read that here.)
Sally’s keynote was about FASCINATION and she began by sharing this paradigm shift:
The Old Way: How YOU see the world
The NEW Way: How the world sees YOU
This is relevant to you as a coach because it’s about what makes people want to work with YOU (vs. another coach).
Sally proposes that people want to be fascinated and that…
It’s good to be better.
But it’s better to be DIFFERENT.
In other words…
To become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.
I agree with this 100% and it confirms what we teach in the Coach & Grow R.I.C.H. system…
Your most perfect ideal clients are naturally attracted to the REAL YOU.
The more you “let your freak flag fly” (aka: share your unique personality, experiences, beliefs, stories, etc.) the more your ideal clients will automatically be attracted to you.
Your Action Items from this takeaway:
#1 – On a scale of 1-10, how much do you “let your freak flag fly”?
#2 – If you didn’t give yourself a 10, how can you share more of who you really are in your marketing? What’s unique about you and differentiates you from other coaches in the same niche?
The fact is, you’ll never make the difference you’re here to make when you try to be everything to everyone…
…Because you’ll become no one to nobody.
Instead you want to selectively and strategically polarize, by bringing more of who you naturally are to everything you do in your business.
So what do you think? Are you willing to let your “freak flag fly”? Do you see how this is key for differentiating yourself from other coaches in your niche?
And are you finding these takeaways I’m sharing with you useful and would you like me to continue?
Comment below and let me know, rockstar!
“I hired Michelle when I first launched my coaching business. I appreciated her sense of humor and fun, and was impressed by the CAGR system and Michelle’s marketing knowledge. One of the biggest benefits of working with her learning how to adapt the CAGR marketing principles to my specific business needs.
“My coaching business before the Coach & Grow R.I.C.H. system wasn’t really working, especially with my approach to services. I didn’t have a clear strategy on marketing, packaging and pricing my services. The materials helped me to narrow my business focus and my target market. I feel more confident talking about my business and working with others now. The Packaging and Pricing module and the Client Consultation components really helped a great deal. It also gave me the confidence to charge more for individual coaching and to create some lower-priced/ shorter-term coaching products.
“Thank you so much Michelle! This was great. I appreciate the pace and amount of content you covered.”
Great article and ‘Take-away’.
“The fact is, you’ll never make the difference you’re here to make when you try to be everything to everyone……Because you’ll become no one to nobody.”
Bang on! What I see in my practise everyday is how many coaches give this ‘lip service’. They want to show their uniqueness but then try and market to everybody! or at the least a massive group of people they could never reach anyways. I suggest their are two action steps from this take-away.
1. Your most perfect ideal clients are naturally attracted to the REAL YOU. So be authentic! Let the real you be seen and heard.
2. Trying to attract your ‘Ideal Clients’ by marketing to everyone is a long, arduous journey akin to finding a needle in a haystack. So, first figure out who your Ideal Client is. Then share the Real You with that group!