Here in the US, summer is coming to an end, we’re still dealing with the virus, the school year is beginning in a way it never has before…
… and as coaches, we’re getting into what I call “The Final Push” time of year to attract and enroll new clients and help them (and you) finish the year strong.
A great way to do this is by offering a coaching group!
In fact, a trend I’m seeing in these unprecedented times…
With so many folks staying at home and socially distancing…
Is that people are craving community, connection and support now more than ever.
Have you noticed that too?
So if you’ve been thinking about starting a coaching group, NOW is a great time to make it happen.
Here are 3 reasons why…
(And the last one may surprise you :)
#1 – People really need your help.
With everything that’s going on in the world people want and need the kind of support and transformation that you and your coaching provides now more than ever. When you have a more affordable group option it’s an easier yes, so you can help a lot more people.
#2 – People want connection and community.
Due to so many of us staying at home and social distancing, people are feeling isolated and disconnected. Being part of a group of like-minded people who are striving towards a similar goal or addressing common challenges is a big reason why clients are attracted to group programs.
#3 – Your marketing will be more inspired and effective.
When you offer a group program it gives you a REASON to market your services and a DEADLINE to implement your marketing.
Let me ask you something…
Has there ever been a time when you wanted to attract more coaching clients and knew you needed to do some marketing, but you procrastinated?
Yeah, me too.
We’ve all been there and it’s why DEADLINES work.
And one of the best ways to kick procrastination to the curb is to decide you’re going to start a group program, set your group start date and then sign up a couple of “Anchor People” (a ninja strategy I teach in the Group Coaching Success system).
This is exactly what happened for June.
“I enrolled my anchor people and then HUSTLED this summer and it feels SO GOOD! Super confidence-building… I KNOW I can launch and run a group-coaching program now, because I AM doing it! I enrolled 10 women and am now engaging with them daily through our private FB group and on our weekly, LIVE zoom calls.”
The group start date serves as a built-in deadline and you naturally become motivated to take inspired action and market when you already have some people enrolled.
Makes sense, right?
Next, let’s discuss how offering a group program gives you a REASON to market and talk about your coaching.
A lot of people have a hard time with self promotion or selling “themselves.”
Can you relate?
It’s why many coaches struggle with marketing and selling their coaching.
But here’s the interesting thing…
…when you package up your coaching and offer it in the form of a group program, instead of feeling like you are marketing and promoting yourself, you are marketing and promoting something bigger than just you.
I love how June described it…
“I’ve achieved a new mindset where I’m not taking the ups-and-downs of business personally. I’ve separated my self-worth from whatever is going on in my business and this has been SO liberating. I know without a doubt that when I’m marketing, it’s a PROGRAM I’m offering and not ME. So if someone says “No thanks” I no longer feel hurt or rejected. That may sound silly, but I can tell you, it feels SO MUCH better being on this side of things!”
If you’ve been thinking about starting a coaching group, please don’t wait.
And if you need some encouragement or have questions, I’m doing a Facebook live this Friday @ 10am Pacific Time in my free Coach & Grow R.I.C.H. Facebook Community.
Specifically, I’ll be sharing some tips about how fast and simple it can be to offer a “Quick & Easy” coaching group so that you (and your clients) can gain momentum and finish the year strong.