For the past week I’ve spent a lot more time than I’d like to admit watching the winter Olympics on TV. And while it’s definitely hindering my productivity, it’s totally stoking my inspiration.
It started with the opening ceremonies and the parade of nations. I love seeing all the athletes from around the world and cheering for all the countries where I have some kind of connection. My poor husband had to endure my never-ending commentary that went something like this, “Yay Denmark! That’s where Michala is from, remember she stayed with us…. Yay Finland, that’s where Sanna is from and remember when I spoke at the conference there…” You get the picture.
After the opening ceremony I became immersed in the competition. I’m a big fan of the skiing and snowboarding events and am blown away by the dedication, hard work and commitment demonstrated by these amazing athletes.
As someone who thinks a lot about how professional coaches can best market their services, the Olympics are a gold mine. Inspirational, coaching-oriented stories abound. And the Olympics are the one sporting event that just about everyone around the world can relate to.
Use this opportunity to connect with your clients, prospects and subscribers. I guarantee that if you spend just a little time watching the Olympics this weekend you’ll find the inspiration about what to write.
“Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!”
“C&GR’s ‘heart-felt, business’ philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!”
“Before getting the Coach & Grow R.I.C.H. system I was not even coaching anyone but after I met Michelle at workshop in San Diego I decided to buy it and try it out. The program has a lot of great material that helped me wrap my head around what I was doing and get clearer on my goals. I’m really looking forward to going through the course again and use the material more since I’m really trying to launch my business this year. Michelle’s program helped me to take the first big step – starting my coaching business! I already developed my first website and had the confidence to do it. Now I’m working on starting a group. After going through the program I gained confidence that I can actually do this simply by seeing that so many other people at different levels are currently doing it as well. In the past I was getting stuck at times because I always want to do everything perfectly but now I know that it was holding me back! This is definitely my year!”