Ah, a question that doesn’t always have an easy answer.
What do you call yourself?
I’d love to know. Use the survey tool to the left or post a comment below.
Do you use one of the “standard” titles?
- life coach
- business coach
- executive coach
- corporate coach
- professional coach
Do you incorporate your niche or specialty?
- career coach
- relationship coach
- transition coach
- creativity coach
- leadership coach
- team-building coach
- ADD/ADHD coach
Do you reference your training?
Are you California woo-woo?
(I live in the San Francisco Bay Area so I can say that, right?)
- achievement coach
- empowerment coach
- motivational coach
- self discovery coach
Okay, so I’m having some fun here, but it is an important topic. A lot of coaches struggle with what to call themselves.
For example, a client was recently redesigning his business cards and needed to decide what to put on his cards. The main focus of his business is high end one-on-one coaching.
He works with senior level executives, small business owners and sole proprietors. Most of his clients are in high tech and live in the San Francisco/Silicon Valley area.
The majority of his coaching would be considered life coaching, although he definitely does some strategic/business/career coaching with his clients.
He is also a PCC, Professional Certified Coach through the ICF.
He considered these options:
- life coach
- business coach
- executive coach
- professional certified coach
He chose professional certified coach and he feels good about his decision.
What do you think? Post your comments below!
“Michelle, I continue to benefit from the training I received from C&GR – my company made a six-figure profit last year, and is on target to multiply those results again this year!”
“Thanks to you, your coaching and your program my business is doing great. I’m very specific and I’m very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!”
“My coaching business was essentially just an idea before I learned the Coach & Grow RICH system.
Thank you for your article. I found this useful.
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Career coach in seattle, WA
I retired in the education field and can offer many professional development, training and learning tools. Is it sufficient to call myself an education consultant and just list my services? Thanks.
I didn’t have any problem coming up with a title for myself: public speaking coach.
However, some people still insist on calling me a life coach, and it drives me nuts.
Hi Rich,
Business Coach sounds like a good title for you. If you wanted to be more creative you could play with something like profitability coach or success coach.
What you coach on also impacts the title. Is there a main thing, specialty, area, that you work on with clients? That would be the thing you could incorporate into your tagline, or title.
I call myself a business coach, but your blog has me thinking that perhaps I need a “title” that is a bit more unique and creative. Most of my clients are entrepreneurs or business owners with revenues from $500K to $25 million. Got any suggestions? :-)
How about High Achieving Coach?