Do you position yourself as an expert, as the go-to person for who you coach, what you coach on or how you coach?
I sure hope you answered “Yes,” or at least, “I’m just starting out and am on the mastery path to achieve expertise,” because expert positioning is key to your business success.
And after more than a decade of helping coaches build successful and profitable coaching businesses, this is one of the BIG areas where I see a lot of people get all tripped up.
(BTW, this is top of mind for me because this weekend I am attending EXPERTS ACADEMY – an incredible live training event put on by my coach and mentor, Brendon Burchard. Email me if you’re attending so we can connect.)
Here’s the deal… when you position yourself as an expert coach it’s easier to attract serious clients, generate more referrals, charge higher fees, fill your group programs and grow your list of followers and fans.
On a scale of 1-5, how are you doing with your expert positioning?
1 = I’m a brand new coach or I haven’t identified an area of expertise.
3 = I have an area of focus and I’m good at what I do, but I’m not ready to call myself an expert.
5 = I embrace expert positioning, even when it’s not 100% comfortable.
If you’re not at a 5, what do you need to do to get there?
In my experience, an excellent first step is to claim it. You can’t wait for someone to declare that you are an expert at XYZ. Instead, look inside, ask yourself if you have an important gift or message for the world and then decide that you are (or will become) an expert and start sharing it.
Your experience and perspective can help new clients gain clarity and focus. Don’t hold back your wisdom. People are confused and overwhelmed. They want a clear plan or blueprint that they can follow. If you have what people want and need don’t hold back.
Even though I may not know you personally, I bet you could be making a bigger difference and impact if you put aside whatever fears or concerns you might have about not having or being enough, stopped comparing yourself to others and really connected with all you truly have to offer and boldly put it out in the world.
Does that strike a chord? Am I totally off-base? Are you unclear about how you can be both be an expert” and a “real coach”?
This is an important topic so please post your thoughts, comments and questions below or on our Facebook page and let me know!
“Thanks to you, your coaching and your program my business is doing great. I’m very specific and I’m very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!”
“I took Michelle’s training somewhat desperate to generate five clients quickly for my upcoming coaching certification program. I was not only impressed with how many marketing tools I received, but also how many practical ways and examples to apply them. I chose to start with “Grassroots Marketing” and to my elation, I was able to generate 11 clients (better than a 50% return) by just applying a couple of the techniques she shared. I found Michelle to be an extraordinary teacher, who is wholeheartedly committed to helping her students create financial success and freedom.”
“C&GR’s ‘heart-felt, business’ philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!”