Here’s a scenario to help explain a common coach pricing mistake.
Have you ever had an experience like this…
Let’s say you’re excited to send flowers to a dear friend for her birthday.
So first you explore which website/company to use, checking out who has the best deals, best value, do they deliver to her address, etc.
Then, after you pick the company, you now have to select a specific floral arrangement…
Would she like roses or a mixed bouquet better? Are fragrant flowers her thing or is she scent sensitive? Should you send them in a box or in a vase?
Whew… After considering all those factors, you finally choose a Bouquet you’re sure she’ll love.
With a smile on your face you click through…
And then you see that you have to make yet ANOTHER DECISION…
You need to Select an Option:
GOOD “Simply Sweet”
BETTER “Full and Lush”
BEST “Bountiful Blooms”
UGH! More choices?
You don’t want to be cheap, but you’re focused on growing your savings and wonder if GOOD is good enough or if BEST is worth the extra money.
And with each new decision you have to make, the process of sending flowers, a purchase you want to make, becomes not pleasurable, time consuming and quite frankly a little overwhelming.
So how does this relate to coach pricing and packaging?
When packaging and pricing your coaching, don’t be like the floral companies and require your clients choose “GOOD, BETTER or BEST.”
This is a mistake a lot of coaches make. They give potential clients a menu of options (ie: 2 sessions/month, 3 sessions/month, 4 sessions/month, etc.) vs. offering one main results-oriented coaching package/program.
Most people don’t know how much coaching they need or will be beneficial. And if given multiple options people generally choose…
,,,the fastest, cheapest and easiest way.
Want to read another article? Here’s one about how to set your coaching fees.
Or post a comment below and let me know what you think about this approach to coach pricing and packaging!