Success Characteristics

Have you ever sat down and really identified and connected with what has made you successful in the past? That was the exercise that kicked off the Empire Group Mastermind gathering I'm at right now with my coach and mentor, Brendon Burchard. Here's why this exercise...

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To Niche or Not to Niche…that is the question.

Have you identified your coaching niche and target market? It seems there is a lot of confusion in the coaching community about whether or not a coach should have a niche. And as one of the C&GR Associate Coaches, I want to put the record straight, and give you a...

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Olympic Fever

Did you get Olympic Fever? People love the Olympics and the 2012 games from London were the most watched in history. As a professional coach, if you are looking to attract more clients and become better known, consider riding the Olympic wave. You see, watching the...

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The 4 Best Ways Coaches Can Make Money Speaking

You probably know that public speaking for free is a great way to market your coaching services, grow your email list and find new clients. It's also excellent for generating additional revenue in your business... when you have the right strategies in place. (Too many...

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The Truth About Open Rates

How many of your subscribers open the emails you send? Many coaches new to email marketing — even those who've been at it for a while — get discouraged when they look at the measurement called "open rate." Why is only a third of my contact list opening my emails?...

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Do Your Subscribers Open Your Emails?

  Have you ever sent an email to your subscribers and gotten little or no response?  I have - and not only is it a bummer, it really hurts your business. If your readers don't open your emails, it's hard to get them to sign up for your coaching or register for...

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Did You Celebrate Your Independence Day?

This week in the USA we celebrated the 4th of July - Independence Day. Back in 2000, when I launched my full-time coaching business, the holiday took on a new meaning for me. In addition to celebrating the independence of my country, I also began celebrating my...

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How to Stay Motivated During the Summer Months

Staying motivated during the summer months can be a challenge, especially when you don't have a boss looking over your shoulder and there are so many fun things to do. Here are some helpful tips from C&GR Associate Coach Deanna Maio: Staying motivated during the...

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Success Stories


  • “I took Michelle’s training somewhat desperate to generate five clients quickly for my upcoming coaching certification program. I was not only impressed with how many marketing tools I received, but also how many practical ways and examples to apply them. I chose to start with “Grassroots Marketing” and to my elation, I was able to generate 11 clients (better than a 50% return) by just applying a couple of the techniques she shared. I found Michelle to be an extraordinary teacher, who is wholeheartedly committed to helping her students create financial success and freedom.”

    Joyce Orecchia
    Monte Rio, California


  • “Thank you so much Michelle! This was great. I appreciate the pace and amount of content you covered.”

    Justine Arian


Free Coaching Business Start-Up Guide

Launching Your Coaching Business? (Or thinking about it?)

Download Part 1 of the Free Coaching Business Start-Up Guide and discover the key elements you need to have in place to run a successful coaching business, including:

  • How to name your coaching business
  • The best client management systems
  • The importance of signed client agreements
  • Providing intake materials
  • The equipment and technology you need
  • How to get paid and manage finances
  • The legal and insurance items you need to consider
  • And so much more!
Coaching Business Start-Up Guide